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Simpl Fulfillment vs. SIMPL Automation

By Virginia Miller
July 13, 2026

Frequently Asked Questions

Is Simpl Fulfillment the same as SIMPL Automation?

No. Simpl Fulfillment is an Austin-based ecommerce 3PL. SIMPL Automation is a Massachusetts warehouse robotics company. The names look alike, but the two are unrelated.

Did Home Depot acquire Simpl Fulfillment?

No. Home Depot acquired SIMPL Automation in April 2026. Simpl Fulfillment is independently owned and is not part of Home Depot.

What does Simpl Fulfillment do?

Simpl Fulfillment handles order fulfillment for ecommerce brands: same-day picking, packing, and shipping, plus Amazon FBA prep, kitting, returns management, and subscription-box fulfillment. Pricing starts at $7/order, flat-rate.

Where is Simpl Fulfillment located?

Simpl Fulfillment operates out of Austin, Texas.