‍What Is eCommerce Fulfillment?

‍What Is eCommerce Fulfillment?

eCommerce fulfillment is a process that can be summed up in one word: logistics. It's all about getting your product from where it's made to your customer's doorstep-a daunting but essential task for any business looking to sell online. This article will explore the ins and outs of eCommerce fulfillment, from picking and packing orders to shipping them out quickly and efficiently.

What is eCommerce Fulfillment, and What Does it Entail?

eCommerce fulfillment is the process of organizing and delivering your product to your customer's location. It is the final stage in the delivery process, which begins with marketing, design, and production and ends with shipping. The fulfillment stage of eCommerce comprises sub-stages: selecting items for shipment, packing them for transport, and scheduling actual shipments.

What Does eCommerce fulfillment Mean to Customers?

When a customer purchases an item from your store, they expect it to be delivered as soon as possible. The fulfillment process brings about many challenges for merchants and customers alike-not, the least of which is ensuring that products are correctly packed and shipped efficiently. When you strike a good balance between shipping speed and product protection, your customers will generally be quite satisfied with the eCommerce fulfillment process.

Related: The Founders Guide to eCommerce Order fulfillment Terminology

The Different Aspects Of Fulfilling Orders For Your Customers

When it comes to fulfilling orders for your customers, there are a few different aspects that you need to be aware of. The first is picking the products. It means selecting the products that have been ordered and ensuring that they are in good condition. The next step is packing the products. It includes putting them into a package suitable for shipping and ensuring that all necessary information is included. Finally, you need to ship the products to your customer's location. It can involve shipping them through a courier service or using a postal service.

The fulfillment sub-stages of eCommerce comprise the final leg of delivering your product. These sub-stages include:

Picking (separating and gathering items for shipment): This is the first stage of eCommerce fulfillment. It involves separating the items ordered from the rest of your inventory. Once the items have been gathered, they need to be checked for quality control purposes.

Packing (preparing items for shipment): The next stage is packing the items for transport. It includes putting them into a suitable shipping container and ensuring that all necessary information is included.

Shipping (transporting items to the customer): The final stage of eCommerce fulfillment is shipping the items to the customer's location. It can involve shipping them through a courier service or using a postal service.

Related: Free Shipping: 5 Tips to Make It Work

When fulfilling orders for your customers, you need the right tools and the ability to pick items quickly and efficiently. You should also be able to pack them securely and meet shipping deadlines. Many companies offer fulfillment services, including online stores, large eCommerce sites, small businesses, or even individuals who choose to handle orders from their online store.

Related: What Does My USPS Tracking Status Mean?

Common Methods of eCommerce fulfillment

While we’re on the subject, what does eCommerce fulfillment look like in practice? What are your options to help streamline it and provide top-notch service for your customers? Well, there are a few main ones, such as:

In-house fulfillment

In-house fulfillment (also known as first-party fulfillment) is where everything is done within the immediate company. The business owner and their employees take care of it all. They store their product, pack it up, and ship it off themselves. No outsourcing here.


‍2PL or second-party logistics is a fulfillment option that outsources part of the after-order process to an outside entity. It may not be talked about as frequently as in-house or 3PL, but it’s a beautiful option for those who want more control and are small enough to take care of some basic essentials still.

3 PL

Perhaps one of the most common choices out there, third-party logistics, is when companies outsource a great deal (or all) of their storing, sorting, and shipping needs to a third party. Allowing for excellent efficiency and more productive operations, it’s ideal for those who now have a significant customer base.

4 PL

4pls are a bit of a weird one. This eCommerce fulfillment method is like a packaged deal, offering an entire network of 3PLs for all your supply chain and logistics needs. It means a lot of direct involvement from outside sources, so trust and respect are necessary for a proper partnership.

5 PL

‍Remarkably similar to 4PLs, 5PLs are an outsourced option that takes care of your logistic needs. The difference is that 5PLs handle multiple clients – potentially even direct competitors. It has advantages, but it requires even more trust than 4PLs.


Still unsure about opting for one of these? Dropshipping might work. This kind of eCommerce fulfillment cuts out some middlemen, with manufacturers producing and shipping your product directly.

How to Pick, Pack, and Ship Products Quickly and Efficiently

Now that you know a little more about eCommerce fulfillment let's discuss how to pick, pack and ship your products quickly and efficiently. Here are a few tips to help you get started:

1. Make sure you have enough inventory so you don't run out of products during peak season.

2. Pack products securely so they don't get damaged in transit.

3. Label each package with the correct shipping information, including the destination address and the order number.

4. Use shipping software to track packages and ensure they are delivered on time.

5. Use the same shipping carrier for all packages to ensure consistency.

6. Always update your customers via email or phone call about their shipment status.

By following these guidelines, you'll be able to provide a seamless delivery experience for your customers!

Tips For Optimizing Your eCommerce fulfillment Process

eCommerce fulfillment can be a complex process, but there are ways to optimize it to make it more efficient. Here are some tips:

1. Make sure you have the proper packaging and materials ready: You don't want to be caught without packing material or the right size box when it comes time to fulfilling an order.

2. Label your products clearly and concisely: This will help you quickly identify each product and avoid confusion when packing orders.

3. Use a shipping scale to weigh your packages correctly: This will help you avoid any overage charges from your shipping carrier.

4. Sort your products correctly for packing: This will help you fill orders more quickly and efficiently.

5. Use shipping software to help you with the process: This can automate some steps and make tracking your shipments easier.

6. Automate as much as possible: The more you can automate, the less time you'll spend on fulfillment.

7. Stay organized: This will help you fulfill orders quickly and avoid mistakes.

The Importance of Customer Service in eCommerce fulfillment

To be successful in eCommerce fulfillment, it's essential to provide excellent customer service. This means responding to customer inquiries quickly and accurately, shipping orders on time, and keeping customers informed about their order status. By providing excellent customer service, you'll keep customers happy and ensure they'll be more likely to order from you again!

Customer service is one of the most important aspects of eCommerce fulfillment. After all, the customer is the one who is ultimately responsible for your success or failure.

Here are some tips for providing excellent customer service:

1. Make sure you are responsive to customer inquiries: Customers should be able to reach you quickly by phone or email.

2. Address any complaints quickly and courteously: This will show customers that you're committed to their satisfaction.

3. Make sure your website is easy to navigate: Customers should be able to find what they're looking for quickly and easily.

4. Offer various payment options: This will make it easy for customers to pay you.

5. Ship orders promptly and securely: Customers should receive their orders on time and in good condition.

6. Provide excellent customer service every time! : This will build customer loyalty and ensure they'll be more likely to order from you again.

How To Choose The Best eCommerce fulfillment Provider

There are a few things to consider when choosing an eCommerce fulfillment provider, such as cost, shipping times, customer service, and more. Here are a few tips to help you choose the best provider for your business:

1. Determine your needs: What kind of products do you sell? How fast do you need them shipped? How much can you afford to spend?

2. Different Research providers: Read online reviews, compare prices, and check out their shipping times.

3. Choose a provider that offers excellent customer service: This is important in case there are any problems with your order.

4. Make sure the provider can ship to your customers quickly and efficiently: You don't want your customers to wait weeks for their order.

5. Compare prices and shipping times: Choose the provider that offers the best combination of price and shipping times.

Why Partner With Simpl fulfillment

Simpl fulfillment is the perfect partner for your eCommerce business! We offer fast and reliable shipping, excellent customer service, and a suite of features to help you automate your fulfillment process. Plus, we're always here to help you grow your business! Contact us today to learn more about how we can help you succeed!

Simpl fulfillment offers several advantages for eCommerce businesses, including:

1. Fast and reliable shipping: We ship orders quickly and efficiently, so your customers will receive their merchandise on time.

2. Excellent customer service: Our team is always here to answer any questions or address any concerns you may have.

3. A suite of features to help you automate your fulfillment process: We offer several features to help you automate your business, including order processing, shipping, and tracking.

4. Competitive pricing: We offer competitive pricing on all our services to get the most for your money.

5. A commitment to your success: We're committed to helping you grow your business and succeed! Contact us today to learn more about how we can help you!


eCommerce fulfillment can be a complex process, but by following the tips above, you can make it more efficient and provide excellent customer service. By putting in the extra effort, you'll be able to succeed in eCommerce fulfillment and provide your customers with the best possible experience! Partnering with a 3PL like Simpl will lift off the burden and help you manage our inventory so that you can focus on what's important - growing your business. Ready to get started? Contact us today to learn more about how we can help!

Recommended: eCommerce fulfillment Trends In 2021

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