What is Amazon DSP?

Find out everything you need to know about the Amazon DSP, including what it is, how it works, and why you should use it. Ready to learn more? Keep reading!

If you're a business owner or seller on Amazon, you've probably heard about the Amazon DSP. But what is it exactly? And how can it help your business? In this post, we'll break down everything you need to know about the Amazon DSP, including what it is, how it works, and why you should use it. Ready to learn more? Keep reading!

What is Amazon DSP?

Amazon DSP is a demand-side platform that helps businesses advertise on Amazon.com and other Amazon sites. It allows you to bid on ad space and target your ads to specific customers. You can also use Amazon DSP to track, report, and optimize your campaigns.

Different Types of Amazon DSP Ads

There are three types of amazon DSP Ads sponsored product ads, product display ads, and video ads.

Sponsored Ads

Sponsored product ads are the most common type of Amazon DSP ad. You see these ads on Amazon.com when you search for a product. They are designed to promote products on Amazon.

Product Display Ads

Product display ads are similar to sponsored product ads but appear on other websites that are part of the Amazon network. These websites include IMDB, Goodreads, and AOL.

Video Ads

A new type of Amazon DSP ad that is currently in beta testing. These ads appear on Fire TV, Amazon Video, and IM Sponsored product ads are the most common type of Amazon DSP ad. You see these ads on Amazon.com when you search for a product. They are designed to promote products on Amazon.

Related: Importance of Video Ads for eCommerce Businesses

How does Amazon DSP work?

To use Amazon DSP, you must create an account and set up your campaign. Once your campaign is live, Amazon will serve your ads to eligible customers browsing the site. Customers who click on your ad will be taken to your product page or website.

What are the Benefits of using Amazon DSP?

Here are some of the benefits of Amazon DSP:

Potential Large Customers

Amazon DSP gives you access to ad space on Amazon.com, one of the world's largest eCommerce sites.

Targeted Advertising

Amazon DSP allows you to target your ads to specific customers based on browsing and buying behavior.

Performance Tracking

With Amazon DSP, you can track the performance of your campaigns and optimize them for better results.

Related: eCommerce Metrics You Need to Start Tracking Right Away

How To Get Started With Amazon DSP?

1. Create An Account

To use Amazon DSP, you first need to create an account. You can do this by visiting the Amazon DSP website and clicking on the "Create an Account" button.

2. Setup Your Campaign

Once you have an account, you'll need to set up your campaign. You'll need to select your budget, choose your targeting options, and create your ad.

3. Launch Your Campaign

Once your campaign is set up, you can launch it by clicking on the "Launch Campaign" button. Your ads will then start running on Amazon.com and other Amazon sites.

Difference Between Amazon DSP and Amazon Sponsored Ads?

Now that you know what Amazon DSP is let's compare it to another popular advertising platform on Amazon: Amazon Sponsored Ads.

Amazon Sponsored Ads is an ad platform that allows you to place ads on Amazon.com and other Amazon sites. However, some key differences exist between Amazon DSP and Sponsored Ads.

Amazon DSP is a demand-side platform, meaning businesses can bid on ad space. In contrast, Amazon Sponsored Ads is an auction-based platform, meaning companies compete against each other for ad space.

Another difference between the two platforms is that with Amazon DSP, you can target your ads to specific customers. With Amazon Sponsored Ads, you can target your ads to exact keywords.

Finally, Amazon DSP allows you to track, report, and optimize your campaigns. With Amazon Sponsored Ads, you can only follow your campaign's performance.

Conclusion

Amazon DSP can help take your business to the next level. It is a powerful tool that can provide you with a wealth of data and insights about your customers. If you're looking for help with fulfillment, Simpl Fulfillment is here to assist you. Contact us today to learn more about our services and how we can help get your products into the hands of consumers quickly and easily.

Recommended: Ultimate Guide To Coupons And Promotions For Amazon

Looking for eCommerce fulfillment partner?

Let's Chat

Looking for a FBA Prep Partner?

Let's Chat