The main formats are native video ads, YouTube ads, user generated content, influencer marketing, and social media video ads uploaded directly to platforms.
Video ads convey a lot of information and storytelling in a short runtime. This appeals to modern, distracted viewers better than lengthy blocks of text.
Reach on social platforms is vast, and video ad pricing scales based on budgets and competition. Results like traffic, conversions, and brand lift also deliver substantial ROI.
Hooks viewers in the first 3 seconds with compelling imagery or questions. Use concise info, captions, bright colors and movement to capture attention and clearly communicate messages.
Properly executed campaigns drive increased ad recall, website traffic, social engagement, conversions, search rankings and overall brand awareness.
Continually test new styles and formats to refine your approach rather than settling into one evergreen video ad. Analyze performance data to guide testing.
Keep key information simple, use captions, test different video lengths, analyze data to optimize, focus on hooking viewers in the first few seconds.
