Is Amazon Posts the eCommerce world's next significant social media platform? In a way, yes.
You may utilize distinctive branding to market your whole product line within your profile on prominent social media platforms like Instagram, TikTok, and Facebook, so shoppers can quickly discover your brand all in one spot. But, unfortunately, it's not always that easy on Amazon.
A consumer who buys one of your products on Amazon might not realize you also sell other products that they could be interested in. Amazon Posts aims to address this problem by allowing vendors to share information from social media on Amazon.
Continue reading to learn everything there is to know about Amazon Post. And find out more about amazon social media, how to post on Amazon, and check out some amazon post examples.
What Are Amazon Posts?
Brand-registered sellers can use Amazon Posts to provide distinctive lifestyle photographs and product-related information via a "feed" that resembles other social networking platforms. Customers will be able to scroll through your feed and get straight to your product detail pages by clicking through. The program is built to encourage clients to browse and discover your brand story and show them how to use your products.
Sellers can recycle content from Instagram and Facebook posts for their Amazon feed using Posts, allowing brands to retain a consistent brand identity across several social channels. However, customers can only see Posts right now if they're using the Amazon mobile app or browsing the Amazon website on a mobile browser.
Who Can Create Amazon Posts?
The service of creating posts is currently in beta and only available to sellers registered with Amazon's Brand Registry or Vendors in the United States. To use Posts, you must also have an Amazon Store for your business.
Why Create Amazon Posts?
When it comes to online buying, consumers are becoming more receptive to social media material. For example, 54% of American customers claim they've purchased something after seeing it on social media, and 21% start their product searches on Instagram.
Customers respond to social media's ability to present things in appealing, familiar contexts. As a result, posts have the appearance and feel of traditional social media channels. Still, they go one step further by allowing customers to see the product behind the captivating content in just one click. It's a no-brainer to use Posts because of this.
Here Are A Few More Fantastic Advantages
It Is Entirely Free To Use
Brands have complete control over how much or how little they post. There is no expense per click, unlike PPC or other forms of advertising.
Brand Awareness Is Increased
Sellers may use Amazon Posts to demonstrate how their products work and offer original material illustrating their brand's narrative. It is also a terrific way to show off real-life client images and increase social proof.
Product Discoverability Is Improved
As previously said, some buyers may be unaware of the breadth of your product offering, mainly if they are unfamiliar with your brand. Customers can learn more about your brand by scrolling through Posts depicting your other products on the Amazon app's listing detail page.
You Will Stand Out In The Crowd
While you have no control over where your Posts appear, there's a chance they'll appear in the listings of your competitors. Customers can look for your brand in a section called "Related Posts" on the listing detail page if this is the case. Posts work in a similar way to Sponsored Display Ads in that they allow you to divert clients away from your competition.
Learn More: Amazon Product Listings Optimization Guidelines
Your Brand Can Be "Followed" By Customers
Users will be able to "follow" your brand on Amazon, just like they can on any other social media site, to remain up to date with your content.
Analyze How Well Your Posts Are Performing
You may track the performance of your content just like any other Amazon advertising tool. Brands will see stats for each of your Posts, including impressions, engagement, and engagement rates.
What Is The Best Way To Make Amazon Posts?
You can create and deploy your first set of Amazon Posts in just seven steps. Here's how to do it:
1. Go To Post.Amazon.Com
You'll either see the Amazon Posts dashboard or the Amazon Seller Central login screen when you go to posts.amazon.com. If the login screen appears, enter your login credentials to access the dashboard.
2. Fill out your profile
You'll need to create your profile once you've seen the Amazon Posts dashboard, which includes:
- Verifying the name of your company
- Adding your company's logo
After you've finished these two stages, you'll be ready to start creating your first set of Amazon Posts.
3. Select "Create Post" From The Drop-Down Menu
Then, in the upper-right corner, click the "Create Post" button. The Amazon Posts builder will then load on the dashboard, allowing you to create and preview your Posts.
4. Put Your Photo On The Internet
Begin by uploading a photo for each of your Amazon Posts; each Post will have one image.
Keep the below-mentioned things in your mind while selecting your image:
- JPG or PNG as a file format
- RGB is a color format.
- The display aspect ratios are 1×1, 16×9, 4×3
- 100 MB is the maximum file size.
- 640 × 640 pixels or higher in resolution
You can't have the following in your image, either:
- "Buy Now," for example, is a call-to-action (CTA).
- A logo for a company or a collection of logos
- A collection of elements, such as various goods in a collage.
- An animated video
Make an effort to use photographs that are representative of your lifestyle. Using photos that place your brand or product in context, for example, is something Amazon recommends. A company that sells sportswear, for example, might post pictures of people wearing their product at the gym.
5. Write Your Caption
After that, create your caption — captions can only be 2200 characters long.
The following are the prerequisites for Amazon Post captions:
- Promote a product that your company owns or has permission to resale or distribute.
- Use language that is appropriate for a broad readership.
- They are written in the primary language of the Amazon site where the Post resides, such as Spanish for Amazon.es Posts or English for Amazon.com Posts.
6. Enter your ASIN number
Enter your product ASIN, which will supply Amazon with the correct link for your Amazon Post after you've added your creatives. Then, if customers click on your Amazon Post, they will be directed to your product listing, making sure your ASIN is correct.
7. Submit Your Amazon Post
You can preview and submit your Post to Amazon once you've uploaded your image, written a caption, and provided an ASIN. You can also find out how your Post will look on Amazon in the right-hand corner of the Post builder. Check for any problems, such as typos, before clicking "Submit for review."
You may track the performance of your Posts when Amazon authorizes them at posts.amazon.com. Remember that you can make an endless number of Posts, so take advantage of this tool to increase brand and product awareness while also driving sales.
How To Make The Most Of Amazon Posts
While no best practices for Amazon Posts have been established yet, it's a fair bet to treat it like your Instagram handle. The basics stay the same: develop engaging content that stands out and captures the customer's attention.
As a result, we propose using lifestyle photos to entice customers to check out your brand's Instagram account. Furthermore, there is no fixed limit to the number of posts you can make. As a result, frequently posting, just like on social media, is a brilliant idea. It will ensure that customers are consistently engaged with the brand.
It's simple to get started with Amazon Posts if you already have an Instagram account for your business. Because the structure of the material on both platforms is relatively similar, you can quickly repurpose it.
Amazon Posts Examples To Get You Started
If you're searching for some ideas for your first Amazon Post, have a look at these examples:
Skip Hop, for example, employs an emoji to make a product listing stand out in this example. When they open the Post, they will learn more about the Skip Hop brand and their items.
WACACO uses Amazon Posts to target its audience — campers — by coordinating its image and caption. Shoppers can see the product up close, as well as its pricing and ratings, on the detail page.
Best Friends connects with shoppers using a shorthand — "perfect" — in this Amazon Posts sample. The corporation also gives valuable information on the detail page, such as the number of colors available.
Amazon's attempt to mix social media and online business appears to be a huge success. As a result, brands should take advantage of Amazon Posts, which will play a critical part in shopping on the eCommerce platform.
There's no reason not to use the service because it provides free publicity and advertising for your business and items. It may not be free indefinitely, but brands have nothing to lose while it is. Also, remember that posts appear on related product pages, so you can steal a few clients from your competitors while keeping your listings safe. So, what do you have to lose? It's time to get to work on your posts!
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