The Amazon Best Sellers Rank (BSR) is an algorithm that ranks products based on recent sales history. It reflects current popularity and sales velocity.
The BSR algorithm considers sales velocity, historical sales data, product rarity, listing quality, reviews, and more.
A "good" rank depends on the product category. Use sales estimator tools to determine the BSR needed to meet your sales goals.
Yes, optimize pricing, reviews, Prime eligibility, inventory, listings, promotions, advertising, and more to drive sales and rank higher.
The Amazon Sales Calculator and paid tools like BookScanner let you estimate sales from rank. Amazon also releases some category sales data.
BSR reflects overall sales popularity while organic ranking shows relevancy to a search term. BSR changes faster than organic rankings.
You can find the BSR in the Product Information section of Amazon listing pages. It will be ranked against other products in that category.
