Main benefits include presenting products more engagingly, increasing conversion rates and SEO, highlighting unique features, enabling cross-selling, and optimizing content using performance analytics.
A+ Content enables adding rich media like high-quality images, videos, charts, comparison tables, bulleted lists, and detailed descriptions.
A+ Content allows reinforcing brand identity with logos, colors, messaging, lifestyle imagery, and by telling your unique brand story in an immersive way.
Tips include: identify key features to highlight, incorporate quality visuals, write persuasive and concise copy, ensure content flows logically, reinforce branding, make content mobile-friendly, and continuously optimize.
Built-in analytics provide insights on clicks, conversions, and sales by content module. Use these performance metrics to refine content that resonates best with shoppers.
A+ Content works well for most products, but is especially impactful for considered purchases with multiple options and features, where additional info helps customers make decisions.
Including relevant keywords in A+ titles, features, and descriptions can improve keyword ranking. Quality visuals also catch shoppers' attention, keeping them on pages longer to improve dwell time for SEO.
