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June 4, 2021

What Is Amazon ASIN?

ASIN is the abbreviation of Amazon Standard Identification Number. Amazon comprises over 12 million products on its website, and every day, these numbers are increasing. To categorize broad ranges of products, thousands of ASINs are created every day.

Read further to know about what is Amazon ASIN, its uses and importance, and other necessary details-


The complete form of ASIN is Amazon Standard Identification Number which consists of 10 characters. It includes the combination of alphabets and numbers. ASIN is a unique identifier that Amazon.com and its other partners provide.

ASIN is assigned for various ranges of products with a unique code so that customers can identify each product without any confusion. Also, a product can only have one ASIN, and they remain unique only at a particular periphery of the marketplace.

So, a product can have different ASINs in different eCommerce websites or marketplace.


The usage of ASIN is not only constricted for Amazon.com. It is also used at different marketplaces like Amazon.cn, Amazon.it, Amazon.de, Amazon. co.uk, Amazon.ca, Amazon.fr, Amazon.co.jp, Amazon.es, and others.

Amazon ASIN helps to keep track and handle all the products in their inventory and enhances user experience. It is not used internationally, but it still makes the process easier and lessens the workload.

Related article: Amazon Product Listings Optimization Guidelines


Every product available on Amazon is assigned with a unique ASIN, making it easier to identify. It is essential to know when you should create a new ASIN. Firstly, you have to create a product in the catalog of Amazon. After this, a unique ASIN will be generated by Amazon, which will help you to sell your product.

This feature is used mainly by brand owners, sellers who have significant distribution rights, and the ones who run their private label. Hence, if you want to sell your product that is not listed on Amazon, you can create a new ASIN.


Assigning Amazon ASIN to your products has great significance. It is mainly used for-

  1. Monitor or keep track of inventory
  2. Used for reference for catalog data
  3. Simplify the search results for both customer and sellers
  4. Help in especially finding used keywords for every product
  5. Identify which keywords are ranking higher than your products


There are some rules and restrictions to assign ASINs to your product. Some of these restrictions are-

  1. You cannot create a new ASIN if the product is already available on Amazon. so you can match the already provided ASIN with your available product listed in the seller central
  2. Amazon can restrict you from creating new ASINs based upon listing details, sales history, etc.

To begin your sales in Amazon, ASIN can help you cater more customers directly to your listed products. In this way linking ASIN with the product can help to increase your sale on Amazon. So, it is essential to know how to use the ASIN and other information.

Next article: How To Get Reviews On Amazon In 2021 – Proven Strategies

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