Top 3 Product Research Tools for Amazon

Top 3 Product Research Tools for Amazon

Product research is the most basic and crucial step that determines the success (or failure) of your store. It’s a process that allows you to find high-demand low-competition products to sell in your store. As such, these products almost guarantee sales and business success. And, the best way to do product research is by using Amazon product research tools.

There are many product research tools available on the market. However, not all of them are equally efficient or provide equally accurate data. That’s why it’s important to choose a tool that is reliable, easy to use, efficient, and accurate.

The top 3 product research tools for Amazon are Jungle Scout, Helium 10, and Viral Launch. In this article, we look at each tool separately and discuss its features to help you choose the right product research tool for you.

Top 3 Product Research Tools for Amazon

Starting an online store on Amazon is pretty much the same as starting a local store: you need to find products your customers will buy. After all, profit is what you’re interested in, right?

That being said, finding profitable a.k.a. winning products today is easy thanks to the product research software developed in the past several years. Using it, you’re able to find products for your niche within a few moments.

There are many product research tools for Amazon. However, they aren’t all the same and don’t provide equally accurate results. That’s why it’s always best to go for tools with a proven record and high accuracy. Based on my experience, those are Jungle Scout, Helium 10, and Viral Launch. Let’s check them out!

I. Jungle Scout

Jungle Scout is the best overall Amazon product research tool packed with all the tools you need to do effective product hunting with high accuracy. Apart from helping you find profitable products, it also helps you find the right keywords, estimates sales, and allows you to spy on your competitors. The best part is that you can access all of its tools from a simple, easy-to-use dashboard.

Why do you need Jungle Scout?

Because it provides you with instant data on whatever analysis you perform. Hence, you’ll find potential winning products and get detailed product data instantly. Just follow the steps, such as using filters or adding preferred keywords, and let the tool do it all for you.

No more wasted hours or manual work! Save yourself time on product research and invest it into marketing your business.

Jungle Scout Product Research Features

As an all-in-one Amazon product research tool, Jungle Scout has a lot of features, including product research, keyword research, product listing building and optimization, product tracking, and more. For this article, we’ll focus on its product research features.

Browser Extension

Jungle Scout’s browser extension allows you to search for products while browsing Amazon. It’s super-easy to use and provides you with lots of product data instantly.

With the extension, you can evaluate products and get product insights, such as product demand, profit estimates, and product data. You also get sales estimates, historical data on sales, price, and rank, and current data on fees, Listing Quality Score, and rank. And, you can send your customers requests for product reviews right from the extension with one click.

Product Tracker

Jungle Scout’s Product Tracker tracks products’ performance over time. It tracks their real-time sales, best seller rank, revenue, price, inventory, and more. Thanks to this information, you’ll be able to identify product opportunities and make an informed decision on which products to choose for your Amazon store.

Apart from tracking products’ performance, the Product Tracker also allows you to organize similar products into groups for easier monitoring and to compare product ideas and sales data. And, for best convenience, you can download the report as a CSV file for further analysis.

Related: Amazon Carrier Facility Updates: Know What They Mean!

Opportunity Finder

If you still haven’t decided upon your niche, this tool will help you do it. Using high-demand, low-competition keywords, you’ll be able to identify profitable product opportunities. Based on your keywords and search filters, this tool provides you with in-depth data on their sales performance, trends, and other valuable insights. It also provides you with information on a keyword’s popularity over time, average price, average units sold, reviews, and seasonality.

Additionally, this feature shows you the top 25 products in each niche to help you choose more easily and save you time. Thanks to its Niche Score tool, you will get data on a product’s demand, listing quality, and competition.

Product Database

As its name suggests, Product Database is a database containing 475 million products currently listed on Amazon. This searchable catalog allows you to explore product ideas, check if they are a good investment or not, and organize them by categories, revenue, estimated sales, and other filters. Thanks to its Profit Calculator, you can easily track each product’s cost and Amazon fees to make the right investment.

Category Trends

This product research feature allows you to track the historical performance of the top 100 products of any category and subcategory on Amazon. In this way, you’ll be able to see how products performed throughout time and their demand. Using performance metrics like price, rank, reviews, and rating, you’ll easily see the category’s performance. Additionally, you’ll be able to track products’ current trends to get an insight into their future performance.

If you are not interested in Jungle Scout you can find more alternative in this list.

II. Helium 10

Helium 10 is another all-in-one Amazon product research tool similar to Jungle Scout in its popularity, accuracy, and features. Coming with a plethora of tools, it’s the must-have software for finding winning products, building your business from scratch and up, and managing it.

Helium 10 2

Why do you need Helium 10?

Because it does all the hard work for you by automatizing most of the processes related to running an Amazon business, such as product discovery, listing optimization, refund management, inventory protection, and more. In this way, it makes managing your business much easier and more effective and saves you lots of time which you can invest in marketing the same.

Helium 10 Product Research Features

Helium 10 encompasses A LOT of tools, including product research, keyword research, listing optimization, marketing, analytics, and operations. With all of them in hand, you can run pretty much all operations of your Amazon business from a well-organized, easy-to-use dashboard. And, while there are plenty of tools available, here, we take a closer look at the product research ones.

Chrome Extension

Helium 10 Chrome Extension is a free tool that allows you to do efficient and time-saving product research while browsing Amazon. It contains all the tools you need for finding and validating product ideas without the need to leave your Amazon tab, including Xray, Xray Keywords, ASIN Grabber, Profitability Calculator, Inventory Levels, and Review Insights. With them, you can do product research, keyword research, analyze products, get access to product reviews to better understand their quality and customer satisfaction, and more.

Black Box

Black Box is Helium 10’s product finder tool. With it, you can easily find winning products in no time. Use the available filters to narrow down the search to products within your niche that best suit your needs and preferences. Once you find potential winning products, save and organize them for easier access in the future.


Knowing the current trends in e-commerce is one of the essentials when looking for products to sell in your Amazon store. Helium 10 Trendster tool allows you to do that and more!

Using it, you’ll be able to track real-time trends on Amazon, as well as the general online interest in a product thanks to its Google Trends integration. You’ll also identify a product’s seasonality and current demand and track price changes and sales. Additionally, you’ll be able to compare up to 4 ASINS with their top keywords to see their performance.


Xray is Helium 10’s main product research tool which makes finding profitable products super-easy. What’s more important is that this tool provides you with highly accurate product data.

Using Xray for product research gives you access to more than 450 million products, plenty of advanced filters, and allows you to analyze your competitors. It also provides you with sales data for efficient and accurate keyword research and valuable market insights.

III. Viral Launch

The last but not less important product research tool on our Top 3 list is Viral Launch. Following the steps of its relatives, Jungle Scout and Helium 10, Viral Launch is also an all-in-one Amazon FBA software coming with all the tools sellers need to efficiently run their business. From product research to listing building, to product launching and business performance analysis, this tool offers everything you need to run and scale up your business and more!

Viral Launch Chrome Extension

Why do you need Viral Launch?

Because it’s one of the best and most accurate product research tools for Amazon. It uses sophisticated algorithms and computer-based reasoning to provide you with precise calculations and data in no time. Plus, it has all the tools you need to start and develop your Amazon business.

Viral Launch Product Research Features

Viral Launch doesn’t fall behind the previous two FBA suits when it comes to the number of features and their variety. It comes with tools for every aspect of your business, including product research, keyword research, competitor analysis, listing building, testing, and analysis, product launching, and PPC marketing. But, since we’re focusing on product hunting in this article, we’ll take a closer look at the product research features Viral Launch offers to Amazon sellers.

Product Discovery

Product Discovery is the tool you need to find products to sell in your store. With it, you can search for products and discover untapped markets. You can also get a personalized list of profitable products matching your criteria and business goals, accurate sales estimates, and better suggestions. What’s more important, this tool has all the information you need to make the right choice and do it from one place – a comprehensive, easy-to-use dashboard.

Market Intelligence

Market Intelligence allows you to perform a complete analysis of the market, thus helping you find winning products. This tool provides you with accurate sales estimates and real-time and historical sales data. It also calculates all costs and your profit per each product you’re interested in and helps you validate product ideas with a simple 5-star validation carried out by Viral Launch’s complex algorithm.

Competitor Intelligence

Competitor Intelligence is an advanced reverse ASIN tool that provides you with detailed insights into your competitors’ performance. Although not a typical product research tool, it can be used in your product research process since it allows you to track the best-selling products while looking for potential products. This allows you to track important market changes so that you can make data-based decisions.

Pricing: Jungle Scout vs Helium 10 vs Viral Launch

We know that price plays a great role when it comes to choosing your Amazon product research tool. Although not always the price determines the tool’s quality, you usually get what you pay for.

Having that in mind, here are the current prices of our top 3 product research tools.

Jungle Scout

Jungle Scout has really taught through their pricing. Unlike most Amazon product research tools, including the other two on our list, this one has 3 types of pricing solutions:

Standard Plans

Jungle Scout’s standard plans offer 3 pricing plans:

  • Starter – prices starting from $29/month
  • Suite – prices starting from $49/month
  • Professional – prices starting from $84/month

There is also a 7-day risk-free trial period with a money-back guarantee.


Jungle Scout offers 3 packages that include everything the standard plans and more features, plus educational resources and trainings:

  • Start-up Suite – $189 per 3 months
  • Entrepreneur Suite – $349 per 6 months
  • Freedom Builder Bootcamp – $999 per 12 months

Enterprise Solutions

Custom-made enterprise solutions for your business that help you achieve incredible results on Amazon and Walmart. To find out more about this pricing solution, you need to contact Jungle Scout’s sales team.

Helium 10

Helium 10 offers 4 pricing plans, plus a Custom plan.

  • Starter – prices starting from $29/month
  • Platinum – prices starting from $84/month
  • Diamond – prices starting from $209/month
  • Elite (includes workshops and trainings) – prices starting from $399/month
  • Custom – custom-tailored plan for businesses who have outgrown the available plans.

There is also a Free account you can use forever. Although free-forever, it is very limited so you can’t make a lot of the tools available.

Viral Launch

Viral Launch offers 3 pricing plans:

  • Essentials – prices starting from $58/month
  • Pro – prices starting from $83/month
  • Pro Plus Ads – prices starting from $166/month

There is also a 14-day free trial.


Choosing the right product research tool for Amazon is a very important step when starting your Amazon e-commerce business. Many sellers try to save on this software because they don’t want to spend money right from the start. That’s a HUGE mistake because if you don’t invest in a good product research tool, you won’t be able to find profitable products, and that equals NO SALES!

That’s why I suggest you consider the cost of purchasing an Amazon product research tool when planning your budget. It doesn’t have to be much… Jungle Scout and Helium 10 basic plans start at prices as low as $29, which is not much at all.

With the right product research tools, you can streamline your process and make sure that you’re offering products that people want to buy. We hope our top three favorites have given you a good starting point for finding the right tools for your business. If you need help fulfilling products, don’t hesitate to get in touch with us – we’d be happy to help!

Recommended: 9 Of The Best Free Tools For Amazon FBA Sellers 2021

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