Cyber Monday is on the door! The people are going to start the holiday shopping season called Cyber Monday. Expert eCommerce retailers offer early-bird specials and online doorbuster deals to get customers to their Amazon stores. Shoppers attending both events are anticipating great discounts and enticing extended offers. In this piece, we'll go over some helpful hints for boosting your Black Friday/Cyber Monday sales and getting ready for the holiday shopping season in the fourth quarter.
It's critical to scale up your Christmas selling preparations if you're an Amazon or eCommerce seller. It would be easy if you made sure that your campaign plans and promos were up to date.
As a result, we've chosen to provide you with some Cyber Monday ideas to help you get through the hectic holiday season. But before getting into the thoughts, let's check out when Cyber Monday is on amazon and how amazon cyber Monday works.
When cyber is Monday on amazon is the big thing you must know before starting preps. Cyber Monday officially begins at midnight. ET on November 29. So, it would become more manageable if you were prepared approx. Fifteen days or a week before the sale started. Amazon celebrates a whole cyber week which is generally known as the cyber week amazon. So, a good seller has to be prepared all week.
How Does Amazon Cyber Monday Work?
In the US, Black Friday is the customary start to Christmas shopping. It always happens on the fourth Thursday in November, the day after Thanksgiving. Offline shops invented Black Friday (which quickly expanded to span the weekend). When online companies' technology progressed sufficiently to provide buyers with a genuine alternative, digital firms wanted a piece of the action, so they introduced another day to the calendar: Cyber Monday. Naturally, Amazon has extended the buying frenzy since then, offering bargains for weeks before and after the holiday, generally known as cyber week amazon.
For years, the offers and shoppers' attention have shifted to online retailers and marketplaces, with consumers preferring to purchase from the comfort of their own homes rather than face huge lines at physical locations. However, eCommerce holiday shopping is anticipated to take up an unprecedentedly massive share of the pie this year, with even long-time holdouts going online.
In the new normal of 2020, eCommerce is not only favored but also required – with several of the country's significant merchants canceling in-store events in the wake of COVID-19 due to concerns about crowding.
And we are expecting that this trend will continue during the holiday season.
Cyber Monday Tips For Amazon Sellers-Our Top Picks
1. Prepare Your Inventory
For Black Friday and Cyber Monday, Amazon's official deadline for assured items in stock and available on Prime was November 6. However, don't let this thing discourage you from preparing inventory as quickly as possible. Amazon is constantly refining how merchandise is received, and they rely heavily on analytics to figure out how to prioritize obtaining.
Finally, any merchandise you get now will be in place throughout the hectic holiday shopping season, so we recommend sending at least twice as much as you sell in an off-peak month and then adjusting additional shipping plans in the coming weeks.
2. Use Different Amazon Promotions
Amazon promos, particularly coupons and multi-item discounts, have the advantage of being activated and going live in a short time, as opposed to some of the deals that had a submission deadline in September and were only available to specific brands and sellers.
Promotions can also help raise organic vs. ad sales, and because they enhance conversion rate, they can help (significantly) improve advertising performance metrics.
3. Use Coupons
Coupons stand out and enhance click-through rates since they display a banner next to your item on Amazon category and search pages. Customers boost conversion rates because they are getting or are seen to be getting a better offer (people love a good deal). Unlike advertising, you don't have to pay for each click on your item if it has a coupon; instead, you have to pay $.60 if the voucher is used.
The reporting aspect of coupons is a minor drawback. Whenever a voucher has been "clipped" by Amazon, it indicates that the client placed the item in their cart and applied the coupon but did not complete the transaction. The number of redemptions is also displayed on Amazon.
4. Offer Discounts For Multiple Items
Giving customers a reason to buy many items from your catalog is an intelligent technique for increasing channel margin and order conversion. In addition, customers can receive a discount on either the additional item or the entire order, and both are effective ways to increase the average order value.
5. Make Sure Your Amazon Store Is Updated
Keep your store up to date with a holiday-themed store banner to show clients that your brand and product are still relevant. Add fresh navigation or new pages for the holiday season if you sell seasonal things or items that might be arranged into a gift guide or holiday page. Use advertising products to drive attention to those seasonal pages.
A bestsellers page that uses the best seller's option OR is personally curated based on what you want to push with up-to-date bestsellers in stock will help store visitors who arrive directly from Amazon search locate your most excellent products quickly.
6. Make A Contingency Plan
Preparing for the worst is part of being prepared. Your business operations must be evaluated and reformed to be ready. Do you have any backup plan in case things go wrong? For example, what happens if your inventory isn't prepared to meet demand during the holidays? Will you be able to deliver by the estimated delivery date?
In today's eCommerce world, it's critical to be prepared for difficult situations. So make sure you've got a solid structure in place to deal with the holiday rush.
7. Make Returns Hassle-Free, And Delivery Expedited
During Black Friday and Cyber Monday, most buyers feel more pressured than at other times of the year. To improve their buying experience, ensure hassle-free returns. Create a fantastic return policy.
Expedited delivery has become the norm in the eCommerce sector, thanks to Amazon Prime. Therefore, you must ensure cost-effective and time-efficient techniques to increase your holiday sales throughout the holiday rush. With enticing delivery options, Amazon FBA is a wise idea, especially given the Q4 sales. In addition, FBA handles customer service, delivery, returns, and refunds. It brings up free time for you to concentrate on your product and brand marketing plans.
Related Article: 5 Strategies To Accelerate eCommerce Order Fulfillment
8. Provide Outstanding Customer Service
We all know that Cyber Monday and Black Friday are two of the busiest shopping days of the year for online retailers. If you sell through Amazon FBA, Amazon will take care of your customer service. If you sell through FBM (Fulfillment by Merchant), ensure your customer care department is prepared to handle the shopping rush. They must be prompt, courteous, and accessible to your consumers. Customers will be irritated if they do not receive a response within a reasonable amount of time. It may result in bad ratings and feedback in some circumstances.
9. Include Holiday Search Terms In Your Listings
Though Amazon does not allow words like 'deals," sale,' or 'best,' you can still use seasonal search terms that are relevant to your goods, such as 'gifts,' 'party decor,' and so on in your listings.
Check to see if your product listings are optimized. You must use the correct search terms and high-converting keywords to optimize them. To find higher ranking keywords from your competitors' listings, use SellerApp Reverse ASIN.
10. Increase The Effectiveness Of Your Marketing Strategies
Regularly optimize your efforts to get maximum conversions while staying within budget. Target every step of your sales funnels with Amazon-sponsored ads. It should redirect sponsored brand advertising to tailored landing pages with your best-selling products.
Ensure that your advertisements are running before, during, and after the holiday season. Because you'll be dealing with a large number of consumer searches, your products must appear towards the top of the results.
If you want to make the most of this year’s busy holiday season, start planning now. Black Friday and Cyber Monday are just around the corner. Along with inventory, it’s time to plan your marketing strategy. Simply by getting an early start on these two items, you are putting your company on the road to success for 2021's busiest shopping season yet!
Contact our team if you need help fulfilling Amazon orders during one of the busiest seasons in retail history!