Cyber Monday Safety Tips- How to Make Customers Feel Safe While Purchasing

Black Friday and Cyber Monday have cemented their status as the most important holiday shopping days in the United States. Retailers and customers alike are preparing for another merry Thanksgiving season (from Thanksgiving Thursday to Cyber Monday). Thanksgiving Day is on November 26 this year, followed by Black Friday on November 27 and Cyber Monday on November 30.

But you know what? Many consumers were still hesitant to shop online a few years ago, claiming they were afraid to use their credit cards online. However, according to recent statistics, anxiety appears to be a thing of the past: 96 percent of Spaniards are as confident as they were five years ago when shopping online.

That's why we are sharing some foolproof security tips for black Friday and Cyber Monday—hoping that they will help you provide a safer environment for your customers.

6 Tips For Protecting Client's Data

Protecting customer information protection is the first necessary step to provide safety to your customer. Customer information security is the right of customers which we have to offer them. From a legal and public relations aspect, losing sensitive client data such as login credentials, credit card information, medical records, or financial reports can be terrible for your organization. There are, fortunately, things you may take to protect yourself from security breaches. 

You must be thinking about how to protect customer data? Here are some of our best client data security suggestions to keep your company's information safe.

1. Encrypt Client Information

Encrypting all customer and other sensitive data is a widely established recommended practice that is often required by law and hopefully goes without saying. Encrypting information correctly can help prevent breaches, but we must adhere to best practices for the type and technique of encryption used, both at rest and in motion, and how and where keys are stored and managed.

2. Use Clever Password-Protection Techniques

For many firms, password protection is a common stumbling point. Advice on how to construct secure passwords varies, and requiring extremely complex passwords sadly increases the possibility that a user would choose a single complex password to remember and use for various login credentials. Thus, a single point of failure is created inadvertently, allowing access to several systems and services.

3. Restrict Access To Sensitive Information

Your sensitive client data should not be accessible to everyone in your firm. Unfortunately, malicious employees aren't the only ones who can hurt your business. Your security system can be compromised by lax security standards or even a sleepy employee making a mistake, leaving you open to a data leak. Limiting the number of individuals and systems who have access to such data is one of the most straightforward strategies to prevent a leak. This means you'll have fewer systems to safeguard and fewer workers to blame if something goes wrong.

4. Utilize Firewalls And Antivirus Protection 

Basic security measures to secure your data include firewalls and antivirus protection. While firewalls help prevent unwanted access, antivirus software helps protect your computer by preventing, detecting, and removing malicious programs. However, you could have vulnerabilities in your system that you aren't even aware of if you don't have these in place.

5. Upgrade To A Dedicated Server

To save money, several companies use shared servers. However, because these servers share security concerns with other sites, this poses a security issue. Any decent hosting business will take precautions to protect server data, but if another site on your shared server gets hacked, it could also impact you. Dedicated servers are more expensive, but they give an extra layer of security for both you and your clients.

6. Keep Up With All Security Updates

Many of the recent security breaches took advantage of known security flaws. The WannaCry ransomware attack, for example, targeted a hole in the Windows security system that Windows was aware of and had addressed two months before the ransomware attack. On the other hand, many users put off installing security upgrades, leaving them exposed to assault when the time came.

Cyber Monday Safety Tips- How To Make Customers Feel Safe Purchasing Online

Take Better Care Of The Client Than Ever Before

 A negative review can be devastating to your internet business, but on the other hand, a well-attended consumer might be your most acceptable advocate. Ascertain that they are heard and that you can provide them with swift and practical solutions to their difficulties.

Use confidence stamps

Consumers trust your firm when it comes time to submit their personal information because of the certificates: this is the most crucial reason for 37% of buyers.

Make sure your phone number is visible

For more than half of consumers (51 percent), the telephone is the preferred mode of customer care, and it contributes to the impression of "genuine business."

Include a picture of your group

Humans are wired to trust other humans, so seeing the person behind an online store gives us peace of mind regarding the security of our personal information.

Ensure that the transaction is encrypted using HTTPS

 Otherwise, you are not only putting your customers' data in jeopardy, but you are also breaking the law.

Include a variety of payment options

Even though trust in credit cards has grown on the Internet, some customers still choose to pay with PayPal or pay on delivery. You can catch more customers if you include all of the possibilities.

Use Google Maps with your location

Include a Google map with the location of your actual store if you have one. Customers are more at ease knowing you aren't just on the internet.

A well-designed FAQ page may do a lot

It can answer user inquiries about your brand and products, exhibit your expertise, provide product information, and demonstrate how you manage your company.

Consider offering out samples

It can be challenging to find those first few consumers who will give you a chance and help you establish traction. Giving away your items is a surefire way to get them into the hands of your customers.

Give specific details about the product

The more information customers have about the product they're going to buy, the more inclined to buy it.

Make yourself available to customers who have questions

Customers who are unsure about your brand can contact you via various channels, including the contact form on your website, email, and social media profiles. So always be there for them.

Wrapping Up

Trust is a must for every transaction, especially in today's world, where customers have many options at their fingertips. Every entrepreneur has to start from the ground up, with no sales and no social evidence to rely on. However, with these techniques in place, you should be in a stronger position to land your first few sales and build a reputation that inspires trust among a growing customer base.

‍

Next article: 9 Black Friday Order Fulfillment Strategies for Smart Business Owners