Like most business owners, you're always looking for new and innovative ways to help your business grow. And if you're looking to expand your business into the world of eCommerce, you may have already heard about Amazon's IP Accelerator Program. But what is it exactly? And should you apply? In this post, we'll break down everything you need to know about Amazon's IP Accelerator Program so that you can decide whether or not it's the right fit for your business.
Amazon IP Accelerator Program Definition
Amazon's IP Accelerator Program is a program that provides financial and technical assistance to inventors who want to patent their inventions.
The program offers two types of assistance:
1) Patent prosecution support, which includes help with preparing and filing patent applications, responding to office actions, and negotiating patent licenses; and
2) Commercialization support, which includes help with developing business plans, finding investors, and marketing inventions.
To be eligible for the program, an investor must have an invention that is new, non-obvious, and useful. The inventor must also be able to provide proof of concept for the invention.
What Is Amazon IP Accelerator?
Amazon IP Accelerator (IPA) is a new AWS service that makes it easy for customers to accelerate the delivery of their content to users worldwide. IPA transparently evaluates and routes customer traffic across 14 Amazon locations worldwide, providing them with a secure and low-latency connection to users no matter where they are located.
If you have always wanted to find an easy way to speed up the delivery of your content without having to worry about managing individual servers or networks, then IPA could be a great fit for you! This AWS service will allow you to evaluate and route traffic across multiple Amazon locations quickly and easily. Your users will receive low-latency content no matter where they are.
Amazon developed the Amazon IP Accelerator to assist brands that aren't currently members of the Brand Registry in "obtaining intellectual property (IP) rights and brand protection in Amazon's stores" more quickly.
That is, register a trademark for your brand, and you'll be admitted into Amazon's Brand Registry — and all of the beautiful things that come with it - much faster.
They connect merchants with "a selected network of trusted IP law firms that provide high-quality trademark registration services at competitive costs to assist brands in securing a trademark."
So Amazon IP Accelerator Will Help Me Get My Trademark Faster?
The most significant advantage of IP Accelerator amazon isn't that you'll acquire your trademark quicker.
It's the fact that you don't have to wait until you've got your trademark to join Amazon's Brand Registry. Instead, you'll be invited to join the Brand Registry as soon as you submit your trademark with one of the law firms affiliated with Amazon IP Accelerator. So there'll be no more waiting for the USPTO to do its job.
Uncle Jeff will have already swung wide the diamond-encrusted gates of the Brand Registry for you while it's doing its job.
In Amazon's own words:
"As soon as Amazon learns that you've filed a trademark application with an IP Accelerator law firm, we'll send you an offer to join Brand Registry through email." We'll immediately enroll you in our automated brand protection, give you access to the Report a Violation tool, and give you access to additional brand-building services once you complete that enrollment."
How Much Does Amazon IP Accelerator Cost?
IP Accelerator is an entirely free application. That is, there is no price for Amazon to connect you with one of its prominent law firms. You hire a law company to file your trademark after choosing one.
Amazon has pre-negotiated the following "Maximum service fees" with those law firms when it comes to trademarks:
- $500 for a high-level search of Trademark Office records for relevant pending applications or registrations.
- $1800 for a thorough brand assessment that includes Trademark Office data and unregistered uses.
- A trademark application in the United States costs $600 (plus $275 in government fees).
If you're an Amazon business seller, you may wonder if the IP Accelerator Program is right for you. In this post, we've outlined the program's details and how it can benefit your business. So far, companies in various industries have seen success with the accelerator program – including those in eCommerce, digital media, and software development. If you're ready to take your Amazon business to the next level, apply today! And don't forget – if you need help with fulfillment, Simpl Fulfillment can assist you every step.