Can I Sell on Amazon Without Brand Registry?

What is the Amazon Brand Registry?

The Amazon Brand Registry verifies legitimate brand owners and provides tools to defend against intellectual property infringement by other sellers.

What are the benefits of joining Amazon's Brand Registry?

Benefits include the ability to report listing hijackings, prevent unauthorized sellers, stop counterfeits, access Amazon Stores, utilize A+ content, and protect your brand identity.

Do you need a trademark to join the Amazon Brand Registry?

No, you can sell on Amazon without a trademark, but joining the Brand Registry provides more IP protection if you do have a trademark.

How does Brand Registry help differentiate your products?

Brand Registry allows you to customize your brand presence through Amazon Stores and optimize listings with A+ content to stand out from competing sellers.

Can you succeed as a seller on Amazon without joining Brand Registry?

Yes, you can succeed without joining, but Brand Registry provides valuable brand protections most sellers want when scaling their business.

What risks come with not joining the Amazon Brand Registry?

Potential risks include unauthorized listings, counterfeits, brand mimics, pricing wars, and inability to fully protect and control your brand identity on Amazon.

Should new sellers qualify and join Brand Registry right away?

Yes, registering early allows you to protect your brand as you scale your catalog and prevents issues that could be harder to control later on.