Can I Sell on Amazon Without Brand Registry?

Virginia Miller

April 15, 2021

If you're an online business owner, there's a good chance you've heard of Amazon's Brand Registry. It can be a great way to protect your brand and intellectual property. But what if you don't have the time or resources to register for Brand Registry? Is there any way to sell on Amazon without it? The answer is yes - but it takes a bit more work. In this article, we'll walk you through the steps required to sell on Amazon without Brand Registry. Let's get started!

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What is Amazon Brand Registry?

The Amazon Brand Registry, or ABR, is a unique initiative to identify authentic brand owners for Amazon. The Brand Registry serves as a mainline of defense against copyright violations. Sellers can report issues of IP infringement to the Brand Registry. Therefore, the Brand Registry is a beneficial tool for sellers to safeguard their identity.

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Why Is Amazon Brand Registry Important?

Many sellers think of joining the Amazon Brand Registry without a trademark to earn the reputation of a reliable brand. However, it is essential to clarify that sellers can also succeed on Amazon without registering for the Brand Registry program. On the other hand, if you have a trademark for your business, then you can get the protection of the Amazon brand name for your brand. Here are some of the unique risks addressed by the Amazon Brand Registry program.

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Hijacked listings, wherein other sellers post unauthorized listings of your products.

Sellers reduce the price of all products in a specific category, thereby calling for lower pricing by brands.

Fraud sellers offer products similar to your brand, thereby calling for a price reduction.

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Therefore, the Amazon Brand Registry safeguards the trademark rights of Amazon sellers alongside offering unique tools such as Amazon Stores. In addition, it also enables seamless access to A+ content, which can support easier differentiation of the brand from competitors.

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Reminder for Joining the Amazon Brand Registry

If you are thinking about "do you need a trademark to sell on Amazon," you don't have an idea about Amazon's capabilities. It is a global marketplace where you can sell almost anything, and brands are quick to capitalize on this opportunity.

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While you can sell your products without a trademark on Amazon, you are open to certain risks. Selling your products on Amazon without joining the Brand Registry can leave you vulnerable to intellectual property risks. Therefore, you must consider entering the Amazon Brand Registry program for a completely hassle-free selling process.

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Conclusion

If you're an Amazon seller, it's important to protect your brand and trademarks. The Amazon Brand Registry is a service that can help you do just that. In this post, we've explored the importance of the registry for sellers and how to get started. If you need help with fulfillment, Simpl can assist you with our pick, pack and ship services. Contact us today to learn more!

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