Amazon FBA is undoubtedly one of the best ways to increase sales; however, many challenges are faced by sellers, affecting their sales.
The problem may vary from being unable to change the product description’s description of the helpful if product listing to the unavailability of the details modified from another seller for a product retailed by the manufacturer. Apart from these, there can be other reasons as well.
The solution to the above problems is the Amazon registry which plays a pivotal role in online business.
Any manufacturer can register his or her brand with Amazon to have a complete hold over the product listings. There are also numerous benefits for registered brands offered by Amazon.
Here are the details:
ENHANCED MARKETING FEATURES
Business enrolled for the Amazon Brand Registry Program enjoy the benefit of accessing enhanced marketing features apart from having complete control over the brand.
PROTECTS A REGISTERED TRADEMARK ON AMAZON
It helps in protecting the registered trademark on Amazon. It is also helpful if a manufacturer has different retailers selling his/her products online.
HIGHLY BENEFICIAL FOR SELLERS SELLING THROUGH AMAZON SELLER CENTRAL
It is highly significant for sellers selling using the Amazon Seller Central platform. It assists sellers in:
- Managing branded products
- Eliminating the brand’s imitated products in the marketplace
- Ensure that correct information about the brand is updated on the listed page
WHY SHOULD YOU OPT FOR A BRAND REGISTRY ON AMAZON?
Brand Registry is primarily recommended for a brand or an Amazon Seller with an active registered trademark.
However, if a seller is “authorized,“ e brand owner can also be offered Brand Registry on their behalf.
AMAZON BRAND REGISTRY 2.0- HOW IS IT DIFFERENT FROM OTHER VERSIONS?
Amazon Brand Registry 2.0 offers the following benefits:
- Gives access to proprietary image and text search
- Provides access to predictive automation
- Offers control over the product listings
- Allows sellers to search quickly for any brand violations
OTHER BENEFITS OF THE AMAZON REGISTRY PROGRAM
- It helps a brand to have complete control over its product listings
- Ensure correct product information
- Protects the brand the brand
- Assists in product listing without UPCs or EANs
- Simplifies creation of different product variations
- Enhanced customer support
- Gives instructions to report a potential infringement
- Allows searching of ASIN in bulk and reports about any violation faster
- Offers enhanced image search
- It makes sure that the customer reads the correct information about a brand’s product.
As an Amazon seller, you must opt for Amazon Brand Registry 2.0 to enjoy more significant benefits and better protect your products.
Learn More: A Detailed Guide on Amazon Retail Arbitrage 2021