The Secret to Increasing Product Sales by Outsourcing Kitting Services

By:

Barrett Shepherd

Savvy online sellers make more money by working smarter, not harder. You’ll have to get creative if you want to increase online sales. Bundling products together is a great way to do that. Not only does it help you sell more products online, but it also makes customers happy by making shopping more convenient. Lower shipping and packaging costs only sweeten the deal for online sellers who want to maximize profits.


Bundling products together is a pretty ingenious way to increase online sales. You can take this clever idea one step further by automating kitting assembly, all without lifting a finger. Sound impossible? It’s not. Outsourcing kitting services makes life easier for online retailers with hands-off order fulfillment, and the best part is they can bundle products for you to save time and improve order accuracy.


If you sell subscription boxes, orders with variations (such as different flavors or colors), or add freebies to specific orders, this is the service for you. 


Let’s talk more about product kitting and how to grow online sales the easy way with the help of eCommerce fulfillment centers.


What is kitting and assembly?

Bundling products together is a smart way to increase profit. For example, you might sell similar products like pens and notebooks together in a bundle pack, or three pairs of socks in different colors to create a new SKU. 


Customers love convenience. Packaging like items together helps customers make a purchasing decision quickly and get to online checkout faster. It’s a win-win for everyone because it increases online sales and reduces your shipping costs while making the task of shopping online easier for customers. 


There are a few creative ways to approach kitting assembly:

  • Subscription boxes: Subscription services automate the buying process by bundling products together and shipping them to customers on a fixed weekly or monthly schedule.
  • Rainbow packs: Whether it’s five pairs of socks in varying colors or three flavors of energy drinks, grouping products that are sold in different styles into one SKU makes it easy for customers to spend more.
  • GWPs: Adding a gift with purchase entices customers to hit the buy button. If you ever received a freebie with an online order, that is a GWP.


How can a 3PL eCommerce fulfillment center help?

Product kitting is easier, faster, and better when you have a 3PL order fulfillment company doing it for you. These three reasons are just some of the ways you can benefit from outsourcing kitting assembly: 


  1. Lower packaging costs & reduce shipping fees

Selling more and paying less? Sounds good to us. You can’t talk about the benefits of product bundling without mentioning the substantial savings you’ll enjoy. Bundling products in a single package is an effortless way to reduce packaging costs and get the lowest shipping rates from USPS, UPS, DHL, and FedEx.


  1. Sit back and relax! 

If you’re struggling to keep up with incoming orders, you are not alone. While a sudden increase in online sales may seem like a good thing, it can make your head explode since picking and packing all those orders can be overwhelming. Do not worry. This is where a third party fulfillment center comes in to save the day. They handle everything for you, from kitting products, picking orders, packaging shipments, and mailing them out without you having to lift a finger. 


  1. Save time and get more done, without costly mistakes

One way to kit products faster is to do it in bulk. For high volume sellers or retailers with sophisticated offerings, that can be easier said than done. Kitting products and managing online orders at the same time can get confusing, leading to money-sucking mistakes and losing customers, perhaps forever. For small business owners who juggle it all, the risk factor is always higher.


Customers won’t be happy if they receive the wrong order, or their subscription box arrives late. Kitting and fulfillment services from reliable, professional companies ensure everything is done quickly and correctly — every single time. A kitting warehouse that offers eCommerce fulfillment automates picking, packing, and product bundles with expert precision, saving online sellers precious time to get more done.


Try a kitting and fulfillment company to grow sales today.

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