Let's face it: entrepreneurship is hard and especially so in the already-crowded eCommerce industry. Developing products, reaching out to potential customers, general advertising, choosing fulfillment methods – it's all hectic work that requires more gumption than most of us have. There's also another part of the job that many tend to be a little anxious about, and that's cold emailing. It's a necessary evil, but one that you can work to improve at. Here are five essential tips that will help it become more effective and more efficient.
What is Cold Emailing?
Before going onto those tips, though, lets recap. Cold emailing is just like its more commonly referenced cousin, cold calling. Cold emails are emails sent to someone without previous correspondence or contact. They are best done on an individual basis (although many still send them out in bulk) and are typically drafted to get into a business conversation with the individual or company to which it is sent. Over the years, cold contact of any form has been a subject of major scrutiny and criticism. Some argue it's no better than irritating spam, others that it's simply ineffective, and yet others who say it's a valid business tactic that can, and should, be implemented. We side with the final of these.
Top Tips for Better Emails
Make no mistake, however. While we recognize the importance of cold emails, we also understand they're not always the best technique. Their effectiveness is evenly split with one part luck and one part skill. We may not be able to help in the luck department, but we can offer a few pointers in skill one. For better cold emails, you should: