AfterSell is a powerful Shopify app designed to help merchants increase their average order value (AOV) through post-purchase upsell and downsell offers. This innovative tool enables one-click upsell and downsell offers, allowing customers to easily add additional products to their order without re-entering payment information.
Key features of AfterSell include:
- Customizable thank you pages with reviews, FAQs, and cross-selling opportunities
- Checkout page modifications with order bump upsells (exclusive to Shopify Plus users)
- Advanced targeting options to trigger offers based on products, cart value, customer tags, and more
- A/B testing capabilities to optimize offer performance
AfterSell is particularly suited for Shopify and Shopify Plus merchants looking to maximize their revenue and enhance customer retention through strategic post-purchase offers and checkout optimization.

AfterSell offers a tiered pricing structure based on monthly order volume:
- Free Plan (Development Stores): Available for all development and partner stores
- 0-500 Orders: $34.99/month
- 501-1000 Orders: $54.99/month
- 1001-2000 Orders: $99.99/month
- Over 2000 Orders: Custom pricing available (contact AfterSell for details)
All plans include core features such as one-click upsell/downsell, post-purchase offers, mobile optimization, and advanced analytics.
For Shopify Plus stores, AfterSell offers exclusive checkout functionality priced at $99 per month.
AfterSell provides a 30-day free trial for new users. Additionally, they offer a Positive ROI Guarantee – if merchants don't see a positive return on investment, they can contact the AfterSell team for a refund.
For the most up-to-date pricing information, visit the official AfterSell pricing page.

AfterSell has garnered an impressive overall rating of 4.9 out of 5 stars based on 875 reviews. Users consistently praise the app for its effectiveness in boosting average order value and its user-friendly interface.
Positive user quote:
"I recently started using AfterSell Post Purchase Upsell for my e-commerce store, and I couldn't be happier with the results! The integration process was seamless; it connected effortlessly with my existing platform, allowing me to get started quickly."
Negative user quote:
"Our company has been paying for this app for a while and looking at the data it has done absolutely nothing for us. I feel like it is a waste of money and only really works for sites that sell items that are priced low."
Users particularly appreciate AfterSell's:
- Ease of use and intuitive interface
- Customizable upsell offers that significantly boost AOV
- Seamless integration with existing platforms
- Responsive customer support
Some common concerns include:
- Occasional reports of glitches and slower load times
- Limited depth in the analytics features
- Delays in customer support responses at times
For more detailed reviews, check out the Shopify App Store and Trustpilot.
- Post-Purchase Upsells and Downsells
- Offer complementary products immediately after purchase
- Suggest higher-value alternatives to recently purchased items
- Example: Obvi, a beverage brand, generated an additional $7.50 per transaction using AfterSell's post-purchase upsells
- Customized Thank You Pages
- Display product reviews and testimonials to build trust
- Showcase FAQs to address common customer concerns
- Example: BR\u0112Z, an alcohol-alternative beverage brand, achieved a 17% take-rate on thank you page upsells and downsells
- Checkout Page Enhancements (Shopify Plus Only)
- Add order bump offers during the checkout process
- Customize the checkout experience to match brand aesthetics
- Example: Collars & Co., a pet accessories brand, generated over $100,000 in additional monthly revenue using AfterSell's checkout features
- Targeted Offers Based on Customer Behavior
- Create offers based on cart value, product categories, or customer tags
- Implement seasonal or time-sensitive upsells
- Example: A clothing retailer could offer discounted accessories based on the type of garment purchased
- A/B Testing for Offer Optimization
- Test different upsell product combinations
- Experiment with various offer placements and timings
- Example: An electronics store could test offering extended warranties vs. complementary accessories to optimize conversion rates
These use cases demonstrate how AfterSell can help eCommerce businesses increase their average order value, improve customer lifetime value, and create a more personalized shopping experience.
After extensive research, we've identified several noteworthy alternatives to AfterSell. Each offers unique features that cater to different eCommerce needs:
- UpsellPlus
- Best for: Merchants seeking automated upsell creation
- Standout feature: ShopBrain algorithm for automated offer creation
- Why it's great: Simplifies the process of creating effective upsell offers
- Learn more: UpsellPlus
- Reconvert
- Best for: Businesses focusing on post-purchase optimization
- Standout feature: Thank you page optimization
- Why it's great: Integrates well with various marketing and review apps
- Learn more: Reconvert
- PickyStory
- Best for: Small businesses or startups with limited budgets
- Standout feature: Free plan tier up to $500 in monthly revenue
- Why it's great: Uses AI algorithms for product recommendations
- Learn more: PickyStory
- In Cart Upsell & Cross-Sell
- Best for: Merchants prioritizing pre-purchase upsells
- Standout feature: AI-recommended upsell and cross-sell suggestions
- Why it's great: Offers custom triggers for controlling offer display
- Learn more: In Cart Upsell & Cross-Sell
- Rebuy
- Best for: Large-scale operations requiring advanced AI capabilities
- Standout feature: One-click bundles with individual item discounts
- Why it's great: Provides comprehensive A/B testing with detailed analytics
- Learn more: Rebuy
When choosing between AfterSell and these alternatives, consider your specific business needs:
- If you're a Shopify Plus user looking for checkout page customization, AfterSell might be your best bet.
- For businesses on a tight budget, PickyStory's free tier could be an attractive option.
- If you want highly automated upsell creation, UpsellPlus's ShopBrain algorithm could save you time and effort.
- For those focusing on pre-purchase upsells, In Cart Upsell & Cross-Sell might be more suitable.
- If you need advanced AI-driven personalization, Rebuy could be the right choice.
Evaluate your store's size, budget, technical requirements, and specific upsell strategies to determine which tool aligns best with your eCommerce goals.