An accuracy rate between 95-99% is considered reliable in eCommerce. Top companies aim for at least 99% accuracy to ensure great customer experiences.
Divide the number of orders shipped correctly by the total orders, then multiply by 100. For example, if 45 out of 50 orders were accurate, the order accuracy rate would be 90%.
High order accuracy builds trust and customer loyalty. Incorrect orders lead to returns, added costs, and reputation damage. An accuracy rate under 90% often causes customers to shop elsewhere.
Common reasons for errors include lack of detailed processes, inadequate employee training, overloaded staff, and lack of quality checks before shipment.
Strategies to boost accuracy include implementing standard protocols, barcode scanning, automation tools, audits, staff training, and working with an experienced fulfillment provider.
Incorrect shipments lead to expensive returns and exchanges along with customer service time. The total cost can equal 20% or more of the original order value.
While extremely high, 100% accuracy is difficult to sustain long-term due to potential technology issues and human error. Top companies aim for 99-99.5% accuracy rates.
