When it comes to online shopping, the unboxing experience is just as important as the product itself. After all, what's the fun in buying something if you can't tear into the packaging and see what's inside? Here are seven tips to create an unforgettable unboxing experience for your customers.
Unboxing refers to the customer's unwrapping of the box or parcel after receiving it from the delivery person. The best unboxing experiences can be better explained by the person delivering the product to the destination. The glow and happiness on the receiver's face are worth watching.
The creation of such an unforgettable unboxing experience can be done by following the tips mentioned below:
The moment the customer sees a brown-colored box out of this door, the look on their face is plain. Unboxing the order should not be boring. The customer should feel happy and enthusiastic while opening the parcel as if they are opening an unknown gift box. Hence, the packaging material should be eco-friendly and not harm the customer. This will definitely bring a smile to the face of the customer, reminding them about the care taken by the eCommerce vendor. Proper packaging creates a difference.
The appearance of the box: The size of the package does not matter, but the box's appearance should be neat and clean. As the customer knows what is ordered, the product should be packed in an appropriate package. A quality polythene bag used to cover the box to protect it from climatic weather impresses the customer.
Normally, when a box or parcel is given to the customer, it has to be neatly packed and sealed with adhesive tapes. If the tapes used contain the brand name, it will act as a promotion of the brand. A decorative packing tape will make the appearance of the parcel more interesting.
Sometimes, to create curiosity, some content is printed inside the box in which material has to be delivered. This is very common when the brand offers schemes, gifts, or gift vouchers to its loyal customers.
The customer is happy when they realize the pain taken to safeguard the product ordered during transportation—for instance, bubble sheets. The moment small children see it, they start popping it and enjoying it. So, packaging plays an important role.
A product wrapped in high-quality tissue with the brand logo on it will be liked by customers. There are two uses of it- the brand name is promoted, and the customer can use this tissue paper for their service.
The packaging insert ideas like free samples to motivate and educate customers is a good technique for creating need and demand for the product. People using the free samples may become potential customers in the future.
Related: How to Get Free Samples on Amazon?
Creating an unforgettable unboxing experience for your customers is easier than you think. With a little creativity and some help from the right fulfillment partner, you can make your products stand out from the competition. Ready to get started? Let Simpl handle all your fulfillment needs. Get in touch with our team today and we’ll show you how easy it is to create an unforgettable unboxing experience for your customers.
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