The main benefits are understanding your audience, optimizing content, tracking growth, guiding your strategy, and outperforming competitors.
Top metrics include followers, likes, comments, shares, views, audience demographics, engagement rates, and more. You can view total or per-video stats.
Yes, you need to upgrade to a Pro account to unlock the full Analytics dashboard and all available metrics.
Tips include replicating top content formats, engaging followers, scheduling posts strategically, optimizing for your audience demographics, and benchmarking growth.
Unfortunately, TikTok does not currently allow exporting Analytics data out of the app to external spreadsheets or reports.
For the most part, yes. However, some metrics like video views may have a 1-2 day lag before reflecting current numbers.
Important metrics are followers, views, likes, comments, shares, audience location, gender breakdown, and peak engagement times. Focus on these to guide your content.
