Amazon Brand Analytics is a free tool that gives sellers access to detailed performance data on their brand and products. This includes sales, traffic sources, search rankings, reviews, and more.
What metrics can I track with Brand Analytics?
Key metrics include: sales revenue, unit sales, number of reviews, conversions, traffic sources, search keyword rankings, average price, and demographics of your customers.
How does Brand Analytics help my Amazon business?
The data and insights help you make smarter decisions to boost growth. You can identify top products, optimize listings, choose better keywords, address negative reviews, understand customer behavior, and benchmark against competitors.
Is Brand Analytics free to use?
Yes, Amazon Brand Analytics is completely free for all sellers as part of your Seller Central account.
How do I access Amazon Brand Analytics?
Log into your Seller Central account and navigate to the Brand Analytics report section. Connect your brand name to begin tracking and analyzing performance data.
How often should I check Brand Analytics reports?
It's best to check your Brand Analytics reports regularly - ideally every 1-2 weeks. This allows you to identify the latest trends and opportunities to help grow your Amazon business.
What's the best way to use the data from Brand Analytics?
Share the data with your team and use it to directly inform merchandising, marketing and brand decisions. The insights allow you to optimize every aspect of the customer experience.
As of January 2026, Amazon no longer preps FBA inventory at its fulfillment centers. Here is what FBA prep is, what changed, and how to pick a prep center that keeps your inventory moving.
Amazon FBA packaging requirements by product type: poly bag rules and suffocation labels, fragile and oversize prep, box size and weight limits, and case-pack specs, organized by category so you can check your products fast.
What FBA prep actually costs by service type: labeling, poly bagging, bubble wrap, bundling, and oversize prep, plus how standalone prep-center fees compare to a 3PL that preps and ships from one inbound.
