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eCommerce sales amounted to almost $4.9 billion in 2021, with experts predicting more good growth numbers for the industry. At this point, eCommerce platforms such as Shopify can deliver reliable solutions for establishing your online business. On the other hand, it is also essential to consider the cons of Shopify to verify whether it is a reliable choice for business owners. Startups and small-sized businesses gradually strengthening their foundation should be careful about choosing an online eCommerce platform. Why? It could affect their long-term growth. The following post offers you an overview of the pros and cons associated with Shopify and checks whether it suits your requirements.
Pros of Shopify
The advantages and disadvantages of Shopify could help you develop a balanced impression of the online e-commerce store builder. Before you register for the services of Shopify, you must know how it can help your business and where it can go wrong. Here are some of Shopify's advantages, which can prove its value for eCommerce business owners.
Ease of Use
The first thing a business owner wants with their online store is the limited need to depend on technology. Most importantly, you would need an online eCommerce platform with an easy-to-use interface. The most prominent mention in Shopify store pros points to how it reduces the need to manage your online store's technical aspects.
Build Visually Appealing Storefronts
The advantages of Shopify are also evident in the visually appealing storefront themes on the platform. Business owners can easily incorporate professional and beautiful aesthetics into their website with access to industry-wise themes.
Features for Powering Businesses
The answers for "Is Shopify good for small business" would also shed light on the features such as the Shopify app store. Business owners can leverage Shopify plugins for different operations. For example, an accounting plugin can simplify the accounting flow for your eCommerce business.
Wide range of features
Shopify offers a wide range of features that businesses can take advantage of. For example, you can use Shopify to create a loyalty program, offer discounts and coupons, and enable product reviews.
Related: Ultimate Guide To Coupons And Promotions For Amazon
Highly customizable
Shopify is also a very customizable platform. There is a wide range of themes and apps available that you can use to tailor your store to your specific business needs.
Cons of Shopify
It is impossible to complete a list of Shopify's pros and cons without reflecting on its setbacks with Shopify. Here are some of the notable disadvantages you can find with Shopify.
Recurring Costs
Business owners must spend heavily on the Shopify apps to add new functionalities to their eCommerce stores. As a hosted platform, Shopify would gradually become more expensive.
Limited Customization
Shopify app store provides many exciting functionalities, albeit with limited power for customization. If you love complete customization control over your eCommerce store, then Shopify can be pretty annoying.
No Support for Content Management
The disadvantages of Shopify also direct attention towards the lack of a content management system. Shopify is only suitable for selling products; you don't have access to the facilities for adding media content such as videos.
Related: How to Find Someone's Amazon Storefront?
How To Decide If Shopify Is Right For Your Business
If you're still not sure whether Shopify is the right platform for your business, we recommend that you consider the following factors:
The cost of using Shopify: While there are transaction fees for each sale that you make, these fees are generally low. It would help if you also considered the cost of using alternative platforms.
The features you need: Shopify offers a wide range of features businesses can take advantage of. If you require specific parts for your business, such as the ability to create a loyalty program, then Shopify may be a good option for you.
The level of customization you need: If you need a high level of customization for your store, then Shopify may be a good option. There is a wide range of themes and apps available that you can use to tailor your store to your specific business needs.
Alternatives to Shopify
If you're not sure whether Shopify is the right platform for your business, there are a few alternatives that you can consider, such as:
Woocommerce
Woocommerce is a popular eCommerce platform that enables businesses to create an online store. It offers a wide range of features, including the ability to create a loyalty program and offer discounts and coupons.
BigCommerce
BigCommerce is another popular eCommerce platform that enables businesses to create an online store. It offers a wide range of features, including the ability to create a loyalty program and offer discounts and coupons.
Related: The Pros and Cons of Shopify Plus vs BigCommerce Enterprise
Magento
Magento is another popular eCommerce platform that enables businesses to create an online store. It offers a wide range of features, including the ability to create a loyalty program and offer discounts and coupons.
Salesforce Commerce Cloud
Salesforce Commerce Cloud is another popular eCommerce platform that enables businesses to create an online store. It offers a wide range of features, including the ability to create a loyalty program and offer discounts and coupons.
Conclusion
So, is Shopify the right eCommerce platform for you? That depends on your business needs and what you're looking for in an online store builder. If you're looking for a user-friendly platform with many features and support, Shopify is definitely worth considering. However, if you want more control over the design of your store or need advanced functionality that Shopify doesn't offer, then you may be better off choosing a different platform. Need help making this decision?
Our team at Simpl fulfillment can help! Since the platform launched, we've been working with Shopify stores and are experts in all things fulfillment-related. Contact us today to learn more about how we can help streamline your eCommerce operations.
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