How to Sell on

Get expert tips on how to sell on Find out the benefits of selling on and what it can do for your business in this step-by-step guide for online businesses.

How to Sell on

Have you ever wondered how to sell on Well, did you know that there are actually some great things about selling on the site? For example, they have a lot of traffic and their customers buy quickly because they trust's name brand products. is among the world's largest online marketplaces, so it's no surprise that it's appealing to eCommerce investors seeking a tremendous international scope. had almost 70 million international visitors in a single month in June 2020.

Wish has grown in popularity as a location where you can purchase or sell anything except for a relatively limited list of prohibited products. However, if you are new to the market, it can be challenging to know where to begin and acquire new traction when there are so many rivals already in place.

What is was created in 2010 by entrepreneurs from Silicon Valley. Until being what it is today: a platform where over a million eCommerce vendors list their products for sale, the business moved through several transformations.

Wish is well-known for selling items ranging from clothes to electronics at a fraction of their usual retail price. The majority of merchants are Chinese. As a result, delivery will take weeks rather than days. However, it appears that US customers can wait in return for bargain-basement rates.

Wish, unlike Amazon, does not offer any goods. The platform generates revenue by taking a 15% share of all purchases.

Benefits of Selling on Wish Marketplace

Extensive reach: Wish has over 200 million active users, which means that your products can reach a large audience quickly and easily.

Easy setup and management: Setting up a shop on Wish is simple and easy to manage, so you can get your products online quickly and start selling.

Attractive pricing and commission rates: Wish charges just 10% commission for each sale, which is significantly lower than most other marketplaces. This means that you can keep more of the profits from your sales.

Flexible shipping options: Wish offers a range of shipping options, so you can choose the option that best suits your needs. This includes flat-rate and free shipping options and a variety of international shipping choices.

Detailed analytics: Wish provides detailed analytics about your sales, so you can track your progress and make adjustments to improve your performance.

Customer support: Wish offers excellent customer service to buyers and sellers so that any issues can be quickly handled. This helps ensure that customers have a positive experience on the platform.

Marketing and promotional tools: Wish offers a range of marketing and promotional agencies, such as coupons and discounts, that can help you attract more customers to your store.

Multi-language support: Wish supports multiple languages so that you can reach international customers in their language. This increases the potential for sales from different countries.

Competitive edge: With over 200 million users, Wish is one of the largest marketplaces in the world. This gives sellers an advantage in reaching new customers and increasing sales.

Recommended: How To Be A Wish Merchant: Step By Step

How To Sell on Wish Marketplace

To start selling on the wish marketplace:

1. Navigate to the Registration for a Wish Merchant Account page.

2. Please enter the name of your business (Try to make it specific).

3. Enter your email address and select the country where your shop is located.

4. Your store will be developed once you click the Create Button.

5. Confirm your account by verifying it yourself.

6. Enter any additional details needed for store setup.

7. Begin by categorizing your products and uploading them.

8. Enter the payment information and choose the preferred payment gateway (s)

9. Accept the terms and conditions.

10. Once authorized, your products will go live.

11. You'll have a lot of fun selling on Wish Marketplace.

How Much Does it Cost To Sell on Wish?

Wish is a seller-friendly eCommerce platform that pays sellers a price. Only pay when you sell:

- There are no registration fees.

- There is no monthly or annual subscription charge.

- There is no product listing charge.

- The sales commission (up to 15%) is determined by combining the order and delivery rates.

It costs $0.99 to sell on Wish. You're charged a $0.99 fee when you create a product listing. If your product is sold, we also charge a commission of 5% of the item's sale price, including shipping and tax (if applicable). For example, if you sell a product for $10 and the customer pays for shipping, we'll charge you $1.50 in commission ($10 x 0.05).

How to Receive Payments from

When customers purchase items from your online store, will handle the payment processing for you. All payments will go directly into your merchant account, where you can withdraw them as needed. To ensure quick and secure transactions, Wish requires merchants to verify their bank accounts before they can start selling online. Once everything is set up, you'll easily track your sales in real-time and quickly receive payments!

How to Find Products to Sell on

Finding products to sell online can be tricky, especially if you're starting. But if you use, an online marketplace that allows merchants to list and sell their items directly to customers, it can be a great way to get started in eCommerce.

Research the market

The first step is researching what products are popular on and online marketplaces. Look at the current best-selling items, read customer reviews, and check out similar online stores to get a better idea of what products people want.

Identify gaps

 Next, you'll want to identify gaps between what offers and what customers ask for. This could be anything from a different size or color of an item to something completely new that no one else is selling.

Source products

Once you have identified potential sellers, it's time to source your products so that you can list them on You can either purchase the items directly from manufacturers or wholesalers or if you have a unique product, you can make it yourself.

Create listings

After sourcing products, you'll need to create listings for each item on Make sure to include clear product descriptions and quality images to help attract customers.

Start selling

 After listing your items, promote them and start selling! With's easy-to-use platform, you can quickly get started in the online marketplace and start building your eCommerce business.

Can I dropship from

Many merchants sell through dropshipping on  Remember the following when dropshipping from

1) If your dropshipping supplier is located in China, you may incur an extra cost.  

2) Wish requires a $2,000 registration fee from some companies who do their fulfillment from China. In addition, dropshipping from China would disqualify you from Wish Express.

3) This program requires orders to be delivered within five business days, with a 95% on-time rate. Only merchants shipping from certain countries can participate, and China is not one of them.

Many merchants sell through dropshipping on, but only if your supplier is located in the US or EU. If you use Fulfillment by Wish (FBW) products get a label, similar to Amazon Prime, and are seen by more shoppers on the app.

Dropshipping through Wish works well for entrepreneurs who are just starting out. The app’s algorithms help promote your products to potential buyers, giving you a chance to get in front of customers that might not otherwise see your store. Plus, since there is no need for storage and inventory management, you can focus on advertising your products and getting your brand out there.

If you’re interested in dropshipping through Wish, the first thing you need to do is sign up for a seller account with the app. Joining doesn’t cost anything - all it takes is an email address and a password.

How to List Products for Sale on

Once you have identified products to sell online, listing them on is easy! Just follow these steps:

1. Create a merchant account: To get started, create a merchant account on Here you will provide basic details such as your name and address.

2. Upload product information: Next, upload detailed product information for each item you want to list, including the title, description, images, and price points. Be sure to follow Wish's guidelines for merchants when creating your listings to meet their standards for quality and accuracy.

3. Confirm payment details: Confirm your payment details with Wish before selling online so customers can pay for items online.

4. Launch your listings: Launch your online store on and start selling!

Recommended: How To Use Wix Shipping And Get A Competitive Edge Over Rivals

Things To Consider If Selling on

If you want to start selling on, you should be aware of the following restrictions:

- If you want to sell branded items, you must be an Approved Seller and provide with a contract or authorization letter from the trademark holder.

- You must offer new items, not used or reconditioned products. Only brand new goods are permitted to be sold in the market.

- However, it is not a preferred marketplace for selling high-end or luxury goods since is renowned for selling high-quality products at low prices.

Tips for Increasing Sales on

If you want to maximize your success as a merchant on, here are some tips to help you increase sales:

Offer discounts and promotions: One of the best ways to attract customers is to offer special deals and promotions such as free shipping or buy one get one offers.

Utilize online advertising: You can also use online advertising platforms like Google Ads or Facebook Ads to target potential customers and boost the visibility of your products online.

Respond quickly to customer inquiries: Respond promptly and professionally to any customer inquiries or complaints to maintain an excellent online reputation and encourage customer loyalty.

Focus on quality: Quality is critical for online stores, so always ensure that you offer high-quality products and services.


Have you started selling on yet? If not, what are you waiting for? This platform is a great way to reach a large consumer market and turn your products into profits. Selling on Wish can initially seem overwhelming, but don't worry - we're here to help make the process as straightforward as possible. This blog post explains everything you need to know about selling on Wish, including how to set up shop, list items and services, manage orders and payments, optimize listings for success, and more! Don't hesitate to contact our team if you need help getting started or fulfilling orders. We're here to help make your online sales experience as smooth and profitable as possible.

Recommended: Everything to Know About Product Sourcing on Wish

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