How to Change Shopify Store Name

By Simpl Fulfillment team

May 12, 2026

In this article:

If you've been running your Shopify store for a while, you may find that you want to change your store name. This can be a relatively simple process, but there are a few things you need to keep in mind. In this blog post, we'll walk you through the steps of changing your store name on Shopify, as well as some of the things you need to consider before making the change. Let's get started!

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How a Shopify Store Name Works

When you first create a Shopify store, you need to choose a store name. This name becomes part of your Shopify subdomain (e.g. yourstore.myshopify.com). While you can use this subdomain as your public online store URL, it's recommended to purchase your own custom domain name to build credibility and brand recognition.

Reasons to Change Your Shopify Store Name

There are several reasons why you may want to change your Shopify store name:

Rebranding your business
Consolidating multiple Shopify stores under one name
Changing your product line or target audience
Distancing yourself from negative publicity

How to Change Your Shopify Store Name

There are two ways to change your Shopify store name:

Using the Shopify mobile app
Using the Shopify admin website

Changing the Name in the Mobile App

To change your store name in the Shopify mobile app:

Open the Shopify app and tap the "Store" icon
Tap "Settings"
Tap "General" under the Store Settings section
Edit the "Store Name" field
Tap "Save" to update the name

Changing the Name in the Admin Website

To change your store name using the Shopify admin website:

Log into your Shopify admin
Click "Settings" in the bottom left menu
Click "General"
Edit the "Store Name" field
Click "Save" to update the name

Tips for Buying a Shopify Domain

Follow these steps to purchase a custom domain name directly from Shopify:

In the Shopify mobile app, tap "Online Store" under Sales Channels
Tap "Domains"
Tap "Buy New Domain" and search for available names
Select the domain you want and complete the purchase
Return to the domains page to set your new custom URL as the primary domain

Conclusion

We hope this article has provided helpful information on changing your Shopify store name. Rebranding or consolidating stores takes careful planning, so don't hesitate to reach out for fulfillment help during the transition.

Frequently Asked Questions

Why should I change my Shopify store name?

The main reasons to change your Shopify store name are rebranding your business, consolidating multiple stores under one name, changing your products/audience, or distancing from negative publicity.

Does changing my Shopify store name affect my custom domain?

No, changing your Shopify store name doesn't impact a custom domain. It only changes the name used in your Shopify admin and subdomain URL.

Can I change my Shopify subdomain when I change my store name?

Unfortunately no, the Shopify subdomain (e.g. yourstore.myshopify.com) cannot be altered when you change your store name. You would need to create a new Shopify account to get a new subdomain.

Will changing my store name impact my sales history and reporting?

No, your sales history, analytics, and reporting will still be associated with your Shopify store regardless of name changes. These records carry over seamlessly.

How long does it take for a Shopify store name change to take effect?

A Shopify store name change happens instantly as soon as you hit "Save" in the admin or app. There is no waiting period for the new name to update.

Can I change my Shopify store name more than once?

Yes, you can change your Shopify store name as often as you'd like. There is no limit to how many times you can update the store name.

Will my existing customers be notified if I change my store name?

No, Shopify does not automatically notify customers about a store name change. You'll need to announce it through channels like email, social media, etc.