You've probably heard of Wish before. It's an eCommerce platform with a $16 billion valuation, and they're the second largest company in China after Alibaba. What you need to know is that there are some things about this giant retailer that might surprise you.
Before you ask yourself questions about how to sell on Wish, get a quick overview of this digital and online eCommerce platform and learn how to sell on the Wish marketplace step by step.
Statistics About Wish Marketplace
1. Over 500,000 vendors have signed up to sell on Wish.
2. Over 500 million people use the Wish.com mobile application all around the globe.
3. Every day, almost 2.4 million orders are taken.
4. Wish allows vendors to sell in 78 distinct nations around the globe.
5. The Wish marketplace invests roughly $500 million on Social media like Facebook each year, making it the biggest marketer on the social media platform.
6. Wish presently lists approximately 200 million goods across dozens of product divisions.
7. Wish is expected to produce $2.5 billion in sales by 2020.
8. Wish was also the top-installed online store in the United States in 2017.
9. Wish has 32.5 million installations in the United States alone, far outnumbering other eCommerce behemoths.
10. Wish is the most popular shopping application in more than 42 countries, giving it an excellent platform for selling things online.
Wish Merchant Account Registration
To begin selling here on the Wish global market, follow these steps:
1. To register for a Wish Merchant Account, visit their official website and click on the Wish Merchant Account Registration page.
2. Please enter the name of your business (Make it attractive and unique).
3. Fill in your email and the region where your store is located.
4. To build your store, press the Create Button.
5. Verify the account you made by email to confirm it.
6. Fill in any extra information needed for the store's establishment.
7. Begin by giving the appropriate categories to your items.
8. Enter payment information and choose a payment method.
9. Please agree to the terms of Wish.com.
10. Once your items have been accepted, they will go online.
Enjoy your account and sell on Wish.com.
Listing Your Products on Wish.com
Listing your products on Wish.com is a crucial part of your sales strategy and involves a few key steps:
1. Product Description: Begin by clearly and concisely describing your product. Ensure that all essential features and specifications are included. This is key to driving customer interest.
2. Category Selection: Select the most appropriate category for your product. Accurate categorization helps customers find your product more easily.
3. Product Photos: Upload high-quality photos of your product. Images should be clear, well-lit, and taken from multiple angles to provide a comprehensive product view.
4. Pricing: Set a competitive price for your product. Research similar products in your category to determine a fair and attractive price.
5. Inventory: Indicate the number of items in stock. This helps Wish.com manage orders and ensures customers do not order things out of stock.
6. Shipping Information: Provide accurate shipping information, including shipping price and estimated delivery time.
7. Tags: Use relevant tags to help potential customers find your product.
8. Save & Submit: Once all the information is correctly filled, save the listing and submit it for review.
Setting up your payment method is essential in selling products on Wish.com. Here's how you can do it:
1. Access Payment Settings: After logging into your Wish Merchant account, navigate to the 'Payment Settings' section under the 'Account' tab.
2. Choose Payment Method: Wish offers multiple payment options for merchants. You can choose to get paid via Direct Deposit, PayPal, or Payoneer. Select the option that works best for you.
3. Provide Required Information: If you choose Direct Deposit, you must provide your bank account information, including the account number and routing number. For PayPal, you'll need to provide the email address associated with your PayPal account. For Payoneer, you'll need to link your Payoneer account.
4. Enable Automatic Payments: Wish.com allows you to enable automatic payments. Your earnings will automatically be transferred to your chosen payment method regularly.
5. Save Your Settings: Save your settings once you've entered all the required information.
Remember, keeping your payment information up-to-date is essential to avoid disruptions in receiving payments for your sales.
Customizing Your Storefront
Customizing your storefront on Wish.com is a pivotal step toward boosting your brand's visibility and enticing potential customers. Here's how you can do it:
Begin by choosing a brand logo that represents your business. This logo, which can be uploaded on the 'Storefront Settings' page, will be visible to all potential customers visiting your storefront. Ensure your logo is transparent, professional, and appealing.
Choose a unique and attractive store name. This is the first thing customers will notice about your store, so make it count!
Write a brief but powerful description of your store's offerings. Highlight the unique features and selling points of your products.
You can upload a store banner displayed at the top of your storefront. The banner should be aesthetically pleasing and representative of your brand.
Arrange your products strategically. Ensure your best-selling or featured products are at the top of your page.
Organize your products into specific categories. This helps customers easily browse your store and find what they want.
State your store policies regarding shipping, returns, exchanges, and customer service. Transparency is critical to building customer trust.
Include your contact information to facilitate accessible customer communication.
Save Your Setting
Lastly, save your settings after each change. This will update your storefront instantly.
Remember, a well-customized storefront enhances customer experience and reinforces your brand identity. Make it memorable and user-friendly.
Things To Keep In Mind Before Being A Wish Merchant
You must be a manufacturer, brand operator, retailer, artisan, creator, or designer to sell on Wish and have legal permission to sell your goods.
Wish Merchant Fees
Unlike other shopping websites, Wish does not charge monthly fees to sell on the website. Instead, you must pay a 15 percent profit share - a fixed proportion of the total order value, plus shipping charges – every time you make any sale. Remembering this is crucial when setting prices for your items and delivery alternatives. Besides these fees, you do not have to pay additional Wish charges, like registration fees, annual subscription, or listing fees.
Right Product Selection
The things you intend to sell on Wish should be on something other than Wish's restricted checklist. However, counterfeit items, virtual items, services, and gift vouchers are all on this list.
You may make much money in business if you discover the correct consumer market to offer your items to. Finding the right market entails finding potential clients and determining whether they require your products. Wish was successful because it addressed a market sector that other eCommerce businesses had previously disregarded. What exactly did they do? They recognized the demand for low-cost items on the internet. As a result, they overtook a growing market niche considerably sooner than their competitors.
Select The Price Wisely
Customers come to Wish as they want to get a good deal. As a result, make your pricing reasonable, as this may discourage buyers. Also, don't underprice your things to the point where you're losing money. Wish's cheap costs are due to the direct business strategy promoting reduced cost, unbranded goods, and generating cash via volume. They would have had to haggle with their consumers if they overcharged the things offered on their platform, and they will have a different influence.
Focus On Impulse Buying And Selling
If you want to sell amazingly on Wish, try to sell impulsive products; these things will help you sell more. Impulse purchases are those made on the spur of the moment. You will accomplish so by informing customers about the most popular things. Many visitors to your site need to learn precisely what they have been looking for. It might not be exceptionally comforting for a novice shopper to walk into a store that sells a wide choice of things. When consumers visit your website, they may be lured to popular goods.
Leveraging Social Media Marketing for Your Wish Store
Social media platforms are powerful tools for promoting your Wish store and connecting with potential customers. Here are some valuable tips to help you utilize social media effectively:
Choose your Platforms Wisely
Identify where your target audience spends their time online. Popular platforms like Facebook, Instagram, and Pinterest could be excellent places to start, depending on your product range and target demographics.
Share High-Quality Content
Regularly share high-quality images and engaging videos of your products. Ensure the photos are clear, well-lit, and effectively showcase your products.
Engage with Your Audience
Social media is not just about broadcasting; it's about conversation. Respond to comments, participate in relevant discussions, and engage with your audience. This will help build a sense of community and loyalty around your brand.
Promotions and Giveaways
Consider running special promotions or giveaways on your social media platforms. This could increase engagement, reach new potential customers, and drive traffic to your Wish store.
Using relevant hashtags can help increase the visibility of your posts. Research popular hashtags within your industry and include them in your posts.
Leverage User-Generated Content
Encourage customers to share their product experiences and photos on social media. User-generated content can provide social proof and build trust with potential customers.
Monitor and Adapt
Keep track of your social media efforts using analytics tools. This can help you understand what's working, what's not, and how to improve your strategy.
Effective social media marketing requires consistency and patience, but the payoff can be substantial in building your brand and boosting sales in your Wish store.
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