Amazon Product Videos: How to Make the Best Use of Them

Virginia Miller

September 11, 2024

In this article

Amazon has become a full-fledged marketplace where sellers can join and sell their products. Today, people who want to spread their business are comprehensively investing in product videos and interactive media that support their product sales. Amazon product videos are the most viewed videos on the platform of Amazon because people are interested in knowing in depth about the products before buying them.

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Moreover, there is a burst of influencer culture on Amazon which has led to the creation of many product videos and interactive media on the Amazon platform. These product videos are created with different tools and techniques to make the presentation interesting. If you are planning to enter the platform of Amazon, you should know how to promote products and make them more appealing to customers.

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Videos are going viral on every platform, and it is an effective marketing medium. Videos are the top consumed media on the internet and social media platforms. Amazon product videos also migrate from the platform and go viral on different channels. Moreover, according to statistics and data collected from the platforms, more than 90 percent of people purchase things based on the product videos they see.

The Power of Product Videos for Amazon Marketing

Product videos are becoming an increasingly critical part of ecommerce marketing strategies. On Amazon specifically, product videos give sellers a major advantage when it comes to engaging potential customers and driving conversions.

Why Amazon Product Videos Are So Effective

There are several key reasons why product videos work so well on Amazon:

They allow customers to see the product up close and in action before buying.
They convey key product details and features more clearly than images or descriptions.
They build trust and credibility for sellers and brands.
They tap into visual content that keeps viewers engaged for longer.
They are easily shared across social media, expanding reach and visibility.

Data shows that product videos can lead to a 60-85% increase in conversions compared to listings without video. As online shopping continues to grow, using video is becoming a requirement for success on Amazon.

Tips for Creating Compelling Amazon Product Videos

Follow these best practices when producing Amazon product videos:

Keep it short - 60-90 seconds is ideal.
Highlight key features and benefits.
Show the product in use whenever possible.
Use high quality visuals and editing for a polished look.
Add graphics, animations or text to call out details.
Optimize video file size for fast loading.
Include a strong call-to-action at the end.

Getting Your Videos Uploaded to Amazon

Posting product videos on Amazon is easy once they are created. Simply follow these steps:

Log in to your Seller Central account.
Navigate to the Inventory tab.
Click "Upload & Manage Videos" under the "Product Listing Details" section.
Click the "Upload Video" button.
Select your video file, enter a title and ASINs, pick a thumbnail, and submit.

Amazon will review and approve videos that meet their guidelines, allowing you to attach them to your listings. Using compelling product videos is one of the most impactful things you can do to upgrade your Amazon presence and sales.

For assistance creating stand-out product videos tailored for Amazon, contact the ecommerce experts at Simpl Fulfillment. Their team of professionals can help take your listings to the next level with custom video production.

FAQs

Why are product videos so effective on Amazon?

Product videos allow customers to see products up close before buying. They convey key details clearly, build trust and credibility, keep viewers engaged with visuals, and get shared on social media - leading to higher conversions.

What should you include in an Amazon product video?

Effective Amazon product videos highlight the key features and benefits in 60-90 seconds. Show the product in use, include high quality visuals and editing, use graphics/animations to call out details, and end with a strong call to action.

How difficult is it to upload videos to Amazon?

Uploading videos to Amazon is straightforward once they are created. Simply log into Seller Central, navigate to Inventory > Upload & Manage Videos, select your file, enter titles/ASINs, pick a thumbnail, and submit.

What type of help is available for creating Amazon videos?

The ecommerce experts at Simpl Fulfillment offer full-service video production tailored specifically for Amazon listings. Their team can help create custom product videos designed to boost your sales.

How much do professional product videos cost?

Costs vary based on video length, editing needs, animations etc. However, professional production pays for itself with the sales boost you’ll see from an effective video. Discuss options with Simpl Fulfillment to find affordable solutions.

Can I make Amazon product videos myself?

You can create DIY product videos, but they tend to look amateurish compared to professionally produced videos. Investing in expert video production is highly recommended to get videos that convert browsers into buyers.

Are there tips for optimizing my current Amazon videos?

If your current videos aren't performing as hoped, optimize them by adding graphics/text, increasing contrast, boosting audio quality, tightening editing, and reworking your call to action. This can help improve conversion rates.