What's the difference between an Individual and Professional Amazon seller account?
Individual accounts charge $0.99 per item sold with no monthly subscription. Professional accounts cost $39.99 per month and include Buy Box eligibility, bulk listing, advertising access, and the ability to sell in restricted categories. The trade-off is straightforward: high-volume sellers save money on the Professional plan; low-volume sellers save money staying Individual.
When should I upgrade from Individual to Professional on Amazon?
The break-even is roughly 40 units per month. At that volume, the $39.99 monthly fee equals what you'd pay in per-item fees on the Individual plan. Beyond the math, Professional makes sense earlier if you want to run Sponsored Products ads, win the Buy Box, or list in restricted categories — none of those are available on Individual.
How much does a Professional Amazon seller account cost?
$39.99 per month with no per-item selling fee. Individual accounts have no monthly fee but charge $0.99 per unit sold. Both account types still pay Amazon's referral fees and, if using FBA, the standard FBA fees on top.
Can Individual Amazon sellers use FBA?
Yes — Individual sellers can enroll in FBA. The limitation is elsewhere: Individual accounts can't run advertising campaigns, can't list in bulk, and have limited Buy Box eligibility. Most brands using FBA at scale are on the Professional plan because they need the advertising and listing tools that come with it.
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