The three main layers of ecommerce packaging are: Outer packaging: The exterior box, mailer, or bag that shipping labels adhere to. It needs to be protective and durable. Inner packaging: Cushioning materials inside boxes and mailers that protect the product, like bubble wrap, air pillows, and paper padding. Product packaging: The retail packaging holding or containing the product itself that provides information to the customer.
Consider the size, shape, weight, fragility, and other characteristics of the product. Select packaging forms like boxes, tubes, hampers, packets, or bags to properly fit and protect the item. The packaging also needs to align with your brand image.
Including ecommerce vendor details on shipping boxes and outer packaging aids in identifying packages when using a third party logistics provider that handles inventory and fulfillment for multiple companies. It also provides brand awareness when customers receive your package.
Essential information to print on product packaging includes the manufacturer or brand name, expiry or best-by date, batch or lot numbers, instructions, warnings, and other product details like materials, certifications, etc.
Tailored packaging aligned to your brand look and feel helps products stand out, provides an unboxing experience for customers, bolsters brand image, and gives marketing opportunities with design elements and messaging.
Sustainable packaging options include recycled materials, biodegradable mailers and peanuts, plant-based or compostable packaging, and reusable shipping envelopes. Prioritize minimal and lightweight packaging too.
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