4 Ways to Improve Customer Retention with Third-Party eCommerce Order Fulfillment

Looking to improve customer retention? Learn 4 ways how using an eCommerce fulfillment company can boost customer loyalty and sales.

Everyone knows to get one new customer costs more than keeping an old one. There are many ways to improve customer loyalty, from rewards and loyalty programs to free shipping incentives. Something that might be missing from your customer loyalty arsenal is having shipping and delivery done the best way possible — every single time. How can you achieve that? One way is getting help from an eCommerce fulfillment company. Here are four ways to improve customer loyalty with the help of order fulfillment services.

What do Third-party eCommerce Order Fulfillment Companies Do?

Outsourcing fulfillment to a third-party is about more than just having someone pack orders for you. Picking and packing are time-consuming for small business owners who wear many hats. And the more SKUs you have, the more complicated picking and packing orders become. 

Ecommerce order fulfillment companies automate the process for online sellers, freeing up time to take their business to the next level. Outsourcing order fulfillment to professionals saves time, hassle, and money in the long run. Another huge benefit? Using 3PL order fulfillment services is a great way to improve customer retention. Let’s talk about some reasons why online fulfillment centers can boost your bottom line.

4 Ways to Improve Customer Retention with a 3PL Fulfillment Company

1. Get products in customers hands faster

Fast shipping is at the top of every customer’s Wishlist. Every year, the expectations for quick delivery get even higher. Staying on top of orders and shipping them out fast can be a struggle for busy online sellers who have little time and energy to spare. Pick and pack solutions for small businesses to ensure orders get mailed from the warehouse at lightning speed. That makes online sellers and their customers very happy. As it goes, satisfied customers equal more sales.

2. Customers may pay less for shipping

Using a 3PL fulfillment company has many benefits. One of the best parts of working with an online fulfillment pro is that you can take advantage of bulk shipping discounts. While surely that is one way how to increase profits, savvy online sellers go a step further by passing the savings onto customers with lower shipping costs. Everyone loves to pay less for shipping. Free and low-cost shipping is the norm these days when it comes to shopping online. Using a fulfillment company’s volume shipping discounts helps you give customers what they want, without breaking the bank. Customers who pay less are likely to come back and buy more.

3. Ship the correct order every time

Now that the customer is happy with the shipping cost and speed, all that goodwill gets shattered if they open the package only to find they received the wrong order. This is a costly mistake. eCommerce fulfillment companies are an easy way to increase order accuracy. Established picking and packing techniques make the process foolproof. Never let your customers be disappointed by receiving the wrong order again. Shipping orders correctly is a mainstay for improving customer retention.

4. Handle with care

So your customer received the correct order with fast and cheap delivery. They should be thrilled. Unfortunately, that’s not always the case. Damaged items upon delivery can leave a sour taste in even the most loyal customer’s mouth. Unfortunately, even one bad experience can cause you to lose a loyal customer forever. Order fulfillment centers are experts when it comes to proper handling. We have all kinds of protective packaging, and the know-how to ship orders the best way to reduce damage in transit. Customers want to know they can count on you to deliver their orders in good condition. Prove it to them by getting orders to their door in one piece.


Fast, cheap shipping, delivering the correct items, and preventing damage in transit are all things customers expect nowadays. Third-party fulfillment solutions help accomplish all that and more while taking the stress and time crunch of picking and packing orders off your plate. 

Customers love sharing their shopping experience online — good or bad. The more favorable or negative the experience, the more likely they are to hit the review button.

Outsourcing logistics can significantly reduce the risk that you’ll get bad reviews for improper handling, warehouse delays, damaged and incorrect orders, or costly shipping fees. 

More 5-star reviews are in your future when you outsource fulfillment to the professionals.

Next article: Why Custom Packaging Is Vital for Your Ecommerce Brand

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