4 Ways to Improve Customer Retention with Third-Party eCommerce Order Fulfillment

4 Ways to Improve Customer Retention with Third-Party eCommerce Order Fulfillment

Everyone knows to get one new customer costs more than keeping an old one. There are many ways to improve customer loyalty, from rewards and loyalty programs to free shipping incentives. Something that might be missing from your customer loyalty arsenal is having shipping and delivery done the best way possible — every single time. How can you achieve that? One way is getting help from an eCommerce fulfillment company. Here are four ways to improve customer loyalty with the help of order fulfillment services.

What Is Order fulfillment and why is it important for businesses?

Order fulfillment is the process of receiving, storing, and delivering products to customers. It's an essential part of any business that sells products online, as it ensures quick and reliable delivery of items to customers. By outsourcing this aspect of your business to a third-party logistics provider, you can improve customer loyalty and retention by ensuring that your customers always receive their orders on time and in perfect condition.

Fast Shipping Option

One of the best ways to improve customer loyalty is by offering fast and reliable shipping options. A third-party order fulfillment company can help you do this by utilizing logistics software that enables them to track and monitor shipments, as well as provide real-time updates on delivery status.

Convenient Returns Process

Another important aspect of customer retention is having a simple and efficient returns process. By working with a third-party logistics provider, you can ensure that your customers can easily return damaged or defective items for a refund or replacement.

Free Shipping Incentives

To further encourage customer loyalty and retention, consider offering free shipping incentives such as discounts or coupons. This can be especially effective if you frequently run promotions or offer limited-time sales.

Prompt Customer Service

Finally, it's important to provide prompt and responsive customer service. A third-party fulfillment company can help you do this by providing a dedicated team of customer support representatives who are available around the clock to respond to inquiries and address any issues that may arise. By offering excellent customer service, you can ensure that your customers stay happy and continue coming back for more.

The Benefits of Using a Third-Party fulfillment Provider

Regardless of the size and scope of your business, outsourcing your order fulfillment to a third-party logistics provider can help you improve customer retention and drive sales. By partnering with an experienced fulfillment company, you can rest assured that your products will be delivered on time and in perfect condition, allowing you to focus on growing your business and driving revenue.

Whether you're looking to streamline your shipping process or offer free shipping incentives to keep customers satisfied, working with a reputable third-party eCommerce order fulfillment provider can help you achieve these goals and more. So if you're ready to take your customer loyalty strategy to the next level, consider partnering with a trusted logistics company today!

How to choose the right fulfillment partner

When it comes to finding the right fulfillment partner for your business, there are a few key factors to consider.

Offers Convenient Returns Processes

You should also look for a fulfillment partner that offers a simple and efficient returns process, as this can help minimize the risk of losing customers due to dissatisfaction or frustration with your return policy.  

Provides Free Shipping Incentives

In addition, you may want to consider working with a fulfillment provider that offers free shipping incentives such as discounts or coupons. This can be an effective way to encourage customer loyalty and increase sales.  

Delivers Prompt Customer Service

Finally, it's important to choose a third-party logistics provider that provides prompt and responsive customer service. A team of dedicated support representatives who are available around the clock can help ensure that your customers stay happy and continue coming back for more.  

Tips for ensuring a smooth transition to a new fulfillment partner

When looking for a new fulfillment partner, it's important to plan and ensure a seamless transition. Some tips to help you achieve this include:  

Creating an inventory management plan

One of the first steps to take when transitioning to a new fulfillment provider is to create an inventory management plan that outlines the products and quantities that will be handled by your new partner. This can help minimize logistical errors and ensure that your products are accurately tracked and processed at all times.  

Mapping out your shipping routes

You should also work closely with your new fulfillment provider to map out your shipping routes to determine which warehouses can best accommodate your needs.  

Establishing clear communication protocols  

In addition, it's important to establish clear communication protocols with your new fulfillment partner to ensure that any issues or concerns are promptly addressed and resolved.  

By planning and working closely with your new third-party logistics provider, you can ensure a smooth transition to a new fulfillment partner that helps drive sales and improve customer retention.  

What do Third-party eCommerce Order fulfillment Companies Do?

outsourcing fulfillment to a third party is about more than just having someone pack orders for you. Picking and packing are time-consuming for small business owners who wear many hats. And the more SKUs you have, the more complicated picking and packing orders become.

Ecommerce order fulfillment companies automate the process for online sellers, freeing up time to take their business to the next level. outsourcing order fulfillment to professionals saves time, hassle, and money in the long run. Another huge benefit? Using 3PL order fulfillment services is a great way to improve customer retention. Let’s talk about some reasons why online fulfillment centers can boost your bottom line.

Related: 3PL Services in Austin, Texas: A Better Way to Ship

4 Ways to Improve Customer Retention with a 3PL fulfillment Company

1. Get products in customers' hands faster

Fast shipping is at the top of every customer’s Wishlist. Every year, the expectations for quick delivery get even higher. Staying on top of orders and shipping them out fast can be a struggle for busy online sellers who have little time and energy to spare. Pick and pack solutions for small businesses to ensure orders get mailed from the warehouse at lightning speed. That makes online sellers and their customers very happy. As it goes, satisfied customers equal more sales.

2. Customers may pay less for shipping

Using a 3PL fulfillment company has many benefits. One of the best parts of working with an online fulfillment pro is that you can take advantage of bulk shipping discounts. While surely that is one way how to increase profits, savvy online sellers go a step further by passing the savings onto customers with lower shipping costs. Everyone loves to pay less for shipping. Free and low-cost shipping is the norm these days when it comes to shopping online. Using a fulfillment company’s volume shipping discounts helps you give customers what they want, without breaking the bank. Customers who pay less are likely to come back and buy more.

3. Ship the correct order every time

Now that the customer is happy with the shipping cost and speed, all that goodwill gets shattered if they open the package only to find they received the wrong order. This is a costly mistake. eCommerce fulfillment companies are an easy way to increase order accuracy. Established picking and packing techniques make the process foolproof. Never let your customers be disappointed by receiving the wrong order again. Shipping orders correctly is a mainstay for improving customer retention.

4. Handle with care

So your customer received the correct order with fast and cheap delivery. They should be thrilled. Unfortunately, that’s not always the case. damaged items upon delivery can leave a sour taste in even the most loyal customer’s mouth. Unfortunately, even one bad experience can cause you to lose a loyal customer forever. Order fulfillment centers are experts when it comes to proper handling. We have all kinds of protective packaging, and the know-how to ship orders in the best way to reduce damage in transit. Customers want to know they can count on you to deliver their orders in good condition. Prove it to them by getting orders to their door in one piece.

Related: 5 Strategies To Accelerate eCommerce Order fulfillment

The Importance of Customer Retention in Business

One of the most important aspects of running a successful business is customer retention. Customers are the lifeblood of any company, and it can be challenging to keep them coming back.

There are many ways to improve customer retention, from offering rewards and loyalty programs to provide free shipping incentives.

However, one often overlooked strategy is working with an eCommerce order fulfillment company. With the help of a reliable third-party provider, businesses can save time, reduce hassle, and improve customer satisfaction through fast shipping and error-free deliveries.

So if you’re looking for ways to better retain your customers and grow your business, consider investing in an eCommerce fulfillment service today!


Fast, cheap shipping, delivering the correct items, and preventing damage in transit are all things customers expect nowadays. Third-party fulfillment solutions help accomplish all that and more while taking the stress and time crunch of picking and packing orders off your plate.

Customers love sharing their shopping experience online — good or bad. The more favorable or negative the experience, the more likely they are to hit the review button.

Outsourcing logistics can significantly reduce the risk that you’ll get bad reviews for improper handling, warehouse delays, damaged and incorrect orders, or costly shipping fees.

More 5-star reviews are in your future when you outsource fulfillment to professionals.

Recommended: Why Custom Packaging Is Vital for Your Ecommerce Brand

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