If you're an ecommerce business, then you know that packaging is vital to your brand. It's the first thing that customers see when they receive their order, and it can make a big impression. That's why it's important to use custom packaging that reflects your brand and makes your products look special. Here are some reasons why custom packaging is so important for ecommerce businesses.
FIRST IMPRESSIONS MATTER
Customers always look forward to packages arriving in the mail. You can surprise and delight them with packaging that exceeds their expectations. Custom printed boxes help you do just that. It's all part of your branding.
Think of it this way...
Sitting among the piles of plain cardboard boxes in the mailroom sits something special…a branded package! There's just something captivating about it. It looks better than those basic cardboard packages. That gives buyers the impression that your online store is different, special, better than the rest.
What is Custom Packaging, and Why do You Need it for Your eCommerce Brand?
Custom packaging is any packaging that has been modified or personalized to create a unique look, feel and experience for your customers. It can include custom-printed boxes, wrapping paper, branded bags and envelopes, and other customized packing materials. Custom packaging allows you to create an identity for your eCommerce brand that sets it apart from the competition. It also provides additional protection for your products and gives customers a memorable experience when they receive them. Custom packaging boxes create extra appeal with their eye-catching designs and can help increase brand recognition by providing a tangible representation of your business. Investing in custom packaging is a great way to create lasting impressions with potential customers and an unforgettable unboxing experience that keeps them coming back for more.
Custom-printed boxes are the perfect way to offer special promotions or discounts to loyal customers. By adding unique touches to the packaging, such as customized messaging or exclusive offers, you can create an additional incentive for shoppers to choose your eCommerce brand over others. This personalization can help build trust between you and your customers, develop a sense of loyalty, and ultimately increase customer satisfaction.
Investing in custom packaging for your eCommerce brand is an effective way to create a memorable customer experience. It will create an unforgettable unboxing experience and allow you to develop unique touches that make your business stand out from the competition. By customizing your boxes with eye-catching designs, exclusive offers, or personalized messaging, you can create lasting impressions and build trust between you and your customers.
Benefits of Custom Packaging for your eCommerce Brand
- Creating an identity for your eCommerce brand: Unique custom packaging helps create an identity for your business that sets it apart from the competition.
- Increased protection of products: Custom printed boxes can provide extra layers of security and help ensure goods arrive safely to their destination.
- Unforgettable unboxing experience: Create a memorable experience with customers by providing a unique, personalized unboxing experience.
- Building trust between customer and business: Personalized messaging or exclusive offers create a sense of loyalty and trust between you and your customers, leading to increased customer satisfaction.
- Increasing brand recognition: Eye-catching designs create additional appeal and help increase brand recognition with potential customers.
- Increasing brand recognition: Unique touches create lasting impressions with potential customers and create an incentive to choose your eCommerce brand over others.
- Special promotions and discounts: Offer special promotions or discounts to loyal customers through custom packaging.
- Offering special promotions or discounts: Offer special promotions or discounts to loyal customers through custom packaging.
- Increasing customer satisfaction: The unique touches and personalization create an additional incentive for shoppers to choose your business, leading to increased customer satisfaction.
- Generating customer loyalty: Custom packaging helps create a sense of loyalty and trust between you and your customers, leading to increased customer satisfaction.
- Creating lasting impressions: Eye-catching designs create additional appeal and a memorable unboxing experience that will keep customers coming back for more.
- Creating a memorable unboxing experience: Investing in custom packaging will create a unique unboxing experience that customers won't forget and create lasting impressions.
Related: Pros And Cons Of Popular Packaging Materials
How to Choose the Proper Custom Packaging for Your Products
Understand the needs of your product
It would help if you chose custom packaging based on the size and weight of the goods. Make sure to consider the product type, shipping method, and customer requirements.
Select a style/material
Different materials create different types of boxes: corrugated cardboard, paperboard, and plastic, among others. Select the material that best suits your needs and create a unique look for your custom printing.
Ensure adequate protection
Choosing packaging that provides the necessary protection for your products is essential since damaged items can result in dissatisfied customers. Consider additional cushioning, such as bubble wrap or foam inserts, for fragile items that require more protection during shipping.
Choose eye-catching designs
Custom printed boxes create an opportunity to create a memorable unboxing experience with eye-catching designs that appeal to potential customers.
Related: Why You Shouldn't Use Medium or Large Flat Rate Boxes
Premium Products Deserve Premium Packaging
When you sell high-end products, customers expect the very best. Not only should the product wow them, but your packaging should as well. It's part of the customer experience. If you're serious about your brand, you have to think about the 'big picture.'
Tips for Designing and Creating your Custom Packaging
1. Start by finding inspiration online or in magazines: create a mood board to represent your desired look and feel visually.
2. Brainstorm ideas: create sketches or digital mock-ups with graphic design software such as Adobe Photoshop or Illustrator.
3. Consider the materials you need for custom printing, depending on the type of product being shipped.
4. Create eye-catching designs that will create appeal with potential customers.
5. Remember sustainability: invest in eco-friendly packaging to reduce waste and create a positive brand image.
6. Test and refine your design before committing to large orders of custom packaging boxes.
Related: What is Custom Repackaging?
Don't Let Your Customers Forget Who You Are
Have you ever ordered a product online and forgot where you bought it? Well, if you need to buy that item again in the future, your online search starts all over. That leaves room for competitors to swoop in and steal the customer away.
Now imagine that customer was yours. That could have been your repeat customer. No fair!
Branded shipping boxes remind customers where they made a purchase in the giant world of online stores. Branded packaging is pretty memorable, too. It's more likely customers will remember you if you use it. That means they will (hopefully) come back for more.
With each sale, they become more connected to doing business with you and more engaged with your brand.
Adding Special Touches
Now that you have reeled them in with a stunning branded box, next, you can hook them with creative packaging. Including a handwritten note is a nice way to get customers more connected to your brand. Tissue paper and postcard inserts are another way you can do this.
Of course, it should all tie into your branding and company ethos. You want everything to look cohesive. Whether it is the color scheme or type of packaging materials, it's the details that count.
Examples of Excellent Custom Packaging Done by Successful eCommerce Brands
1. Nike: create an unforgettable unboxing experience with custom, branded packaging.
2. Amazon: create trust and loyalty through their "frustration-free" packaging designed to create a positive customer experience.
3. Apple: create lasting impressions with their minimalistic design that emphasizes quality and attention to detail.
4. Glossier: create appeal with their recyclable packaging that features a feminine design.
5. Warby Parker: create customer loyalty with their unique, sustainable packaging solutions.
eCommerce businesses know that packaging is important. It's the first thing that customers see when they receive their order, and it can make a big impression. That's why it's important to use custom packaging that reflects your brand and makes your products look special. Custom packaging can also help you stand out from the competition and increase sales. If you're looking for a company to help you with pick, pack, and shipping, contact Simple Fulfillment today. We would be happy to help you get your business off the ground!
Next article: Eco-Friendly Packaging Tips for Ecommerce in 2020