SKU (Stock Keeping Unit)

A SKU (Stock Keeping Unit) is a unique code or alphanumeric identifier that helps businesses keep track of individual products within their inventory. It is commonly used in eCommerce, logistics, shipping, DTC (Direct-to-Consumer), B2B (Business-to-Business), and fulfillment processes. Each product variant or variation typically has its own distinct SKU, allowing businesses to efficiently manage and track their inventory levels, monitor sales, and simplify the ordering and fulfillment process. SKU numbers can be generated by businesses themselves or assigned by suppliers, and they serve as a reference point for product identification and organization.

What is the purpose of a SKU (Stock Keeping Unit)?

The purpose of a SKU is to provide a unique identifier for each individual product variant or variation within a business's inventory. By assigning a distinct SKU to each product, businesses can efficiently track and manage their inventory levels, monitor sales, and simplify the ordering and fulfillment process. SKUs are widely used in various industries such as eCommerce, logistics, shipping, DTC (Direct-to-Consumer), B2B (Business-to-Business), and fulfillment processes.