What Is Customer Order Cycle Time?

Find out the definition of customer order cycle time, understand what factors influence it, and get tips on how to reducing it.

What Is Customer Order Cycle Time?

You know your success depends on your customers if you're a business owner. But what is customer order cycle time, and how can it impact your business? In this post, we'll define customer order cycle time and explain how you can use it to improve your customer service and bottom line. Stay tuned!

What Is Customer Order Cycle Time?

Cycle time is the time needed to finish a supply chain operation. Order cycle time, for instance, is the time it takes for an order fulfillment warehouse to process an order from the time it is received until it is delivered to the customer by a carrier.

The customer cycle order time gauges the effectiveness of your supply chain's fulfillment system. An in-depth analysis of this KPI might highlight areas where order processing needs to be improved, allowing you to create plans to optimize fulfillment logistics.

How To Measure Customer Order Cycle Time?

To measure customer order cycle time, you should first identify the average time customers place an order and receive the product. You can then calculate this average by tracking all orders placed on your website and their corresponding delivery dates. You may need to use data tracking tools or work with your e-commerce platform vendor to obtain access to relevant data sets.

Once you have calculated this average period, you can compare it to industry standards or benchmarks using various websites and reports dedicated to measuring consumer behavior online. 

A key component of measuring customer order cycle time is determining how specific changes or improvements affect the process. This requires tracking metrics before and after making any changes in your checkout process, website navigation, or any other component that can affect the cycle time. By analyzing the data and determining whether there are improvements, you can use this information to continue optimizing your checkout process over time.

How To Improve Customer Order Cycle Time

Improve Your Warehouse Flow

You can shorten the time it takes for an order to process by detecting these inefficiencies. Measure your warehouse KPIs first, then look for areas where you can make changes. For instance, to make the most of the available space and increase picking efficiency, you should optimize your warehouse structure and use warehouse slotting.

Set Protocols And Limits

Improving the process depends on your personnel guided by defined protocols and procedures. To expedite the process and get orders from the shelves to the packing room as soon as possible, this may require reducing the size of the picking batches. To make it simple to sort or pick up returned items later, you may also establish rules for how and where to leave them. Setting restrictions on when to order additional inventory is crucial for preventing stockouts and backorders, which can prolong your order cycle time.

Continue Measuring Cycle Time

Order cycle times can vary, notably if the supply chain is altered or disrupted. An unanticipated delivery cycle time exception, for instance, can cause an order cycle to take substantially longer than typical. Or, after deploying an automated system to enhance your warehouse receiving procedure, you can observe a significantly reduced order cycle time.

Outsource Fulfillment

The simplest solution to reducing your order cycle time is to delegate the fulfillment operation to professionals. Using a third-party logistics partner to outsource fulfillment is an excellent approach to guarantee that orders are immediately taken, chosen, packed, and dispatched. Orders can be processed automatically, allowing them to hurry through the fulfillment pipeline and be delivered to your consumers within a few hours. 

Related: How To Improve Customer Experience With Shipment Notifications

Benefits Of Reducing Customer Order Cycle Time

Your order cycle time must be calculated to obtain visibility into your supply chain and identify any potential for optimization. For instance, if you observe bottlenecks in the inventory procurement step, you might need to shorten production lead times.

Improved Customer Satisfaction

One of the main benefits of reducing customer order cycle time is improved customer satisfaction. This is because by making the order placement and checkout process of your e-commerce website more efficient, you can reduce any potential delays or errors that may cause customer frustration. This, in turn, can help improve customer satisfaction rates and result in repeat customers.

Increased Online Sales

Another benefit of reducing customer order cycle time is increased online sales revenue. This is because improving the efficiency of this process allows customers to complete their purchases on your website more, which can ultimately drive up online conversions and increase revenue for your business. As a result, by reducing the cycle time for orders on your e-commerce site, you can help improve the overall profitability of your business over time.

Growth In Consumer Retention

In addition to increased sales revenue, reducing customer order cycle time can also help improve consumer retention. This is because, by increasing efficiency and improving the checkout process on your website, customers are more likely to come back and make additional purchases in the future. As a result, investing in strategies that focus on reducing this cycle time can effectively increase customer retention rates and attract repeat business over time.

Overall, there are many benefits to reducing customer order cycle time for your eCommerce website. By improving the efficiency of this process and focusing on making it as streamlined and seamless as possible, you can reduce any potential delays or errors that can cause customer frustration. This, in turn, can lead to increased online sales revenue and higher consumer retention rates over time. If you are looking for ways to improve your customer order cycle time, consider working with an eCommerce platform vendor or using data tracking tools to obtain relevant metrics and analyze the results. 


It's essential to understand and optimize your customer order cycle time to keep your business running smoothly and improve customer satisfaction, i. By understanding the different stages of the purchasing process and what influences them, you can work on speeding up the process for your customers. This will help reduce frustration and increase loyalty. If you're looking for a partner to help fulfil Amazon orders, Simpl is here to help. We have years of experience fulfilling orders quickly and efficiently so that you can focus on what you do best - running your business!

Recommended: 4 Ways to Improve Customer Retention with Third-Party eCommerce Order Fulfillment

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