Amazon OTT (over-the-top) is an internet streaming service that allows viewers to access live and on-demand video content directly, without needing a traditional cable or satellite TV subscription.
What features does Amazon OTT offer?
Amazon OTT offers a large library of movies, TV shows, sports, and original content that can be accessed across devices. It also provides advanced viewing analytics and audience targeting capabilities for advertisers.
What are the benefits of Amazon OTT advertising?
Benefits include precise audience targeting, ability to reach viewers who don't have cable/satellite, lower cost than traditional TV ads, and access to hard-to-reach audiences.
What are Amazon's ad guidelines?
Guidelines include establishing a goal, identifying your target viewer, telling a compelling story, adding a logo, including a clear call-to-action, minimizing on-screen text, and choosing suitable audio.
How do I launch an Amazon OTT ad campaign?
Major steps include choosing campaign goals/KPIs, identifying specific audience subgroups, submitting your ad through Amazon DSP, and continually evaluating and optimizing performance.
How can I measure the success of my ads?
Metrics to track include brand reach, brand lift, branded search, new-to-brand analytics, website visits, product page views and more.
Why choose Amazon OTT advertising?
Amazon OTT provides innovative ad formats, detailed performance analytics, and access to Amazon's valuable first-party audience and shopping data to help drive results.
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