Amazon OTT (over-the-top) is an internet streaming service that allows viewers to access live and on-demand video content directly, without needing a traditional cable or satellite TV subscription.
Amazon OTT offers a large library of movies, TV shows, sports, and original content that can be accessed across devices. It also provides advanced viewing analytics and audience targeting capabilities for advertisers.
Benefits include precise audience targeting, ability to reach viewers who don't have cable/satellite, lower cost than traditional TV ads, and access to hard-to-reach audiences.
Guidelines include establishing a goal, identifying your target viewer, telling a compelling story, adding a logo, including a clear call-to-action, minimizing on-screen text, and choosing suitable audio.
Major steps include choosing campaign goals/KPIs, identifying specific audience subgroups, submitting your ad through Amazon DSP, and continually evaluating and optimizing performance.
Metrics to track include brand reach, brand lift, branded search, new-to-brand analytics, website visits, product page views and more.
Amazon OTT provides innovative ad formats, detailed performance analytics, and access to Amazon's valuable first-party audience and shopping data to help drive results.
