What Is Amazon Multi Channel Fulfillment?

Have you ever heard of Amazon Multi Channel Fulfillment (MCF). What is it, exactly? Learn the pros and cons to help you decide if it is right for your business.

What Is Amazon Multi Channel Fulfillment?

You know Amazon.com as the mega online retailer that sells everything from books to diapers to garden gnomes. But did you know that Amazon also offers a Multi Channel Fulfillment (MCF) program that can help business owners like you sell their products through other channels, such as eBay and Etsy? Here's what you need to know about Amazon MCF and how it can help your business grow.

Amazon Multi Channel Fulfilment Definition

Amazon Multi-Channel Fulfillment is a fulfillment service that stores merchandise and fulfills orders for both Amazon's and a brand's websites using Amazon's facilities. Fulfillment by Amazon (FBA) is a part of this fulfillment service Amazon. Parts or all of a company's inventory can be stored at an Amazon fulfillment warehouse. 

When a buyer purchases a product through non-Amazon retail channels, Amazon processes and ships the item straight to the customer.

Non-Amazon eCommerce retailers may benefit from Amazon MCF's efficient fulfillment network, dependable delivery alternatives, and operational experience.

Amazon MCF Vs FBA: What Is The Difference?

To begin, fulfillment by Amazon (FBA) involves completing orders placed through Amazon. In contrast, Multi-Channel Fulfillment order management enables you to satisfy demands on any of your platforms, such as your website.

The primary benefit of MCF for Amazon merchants is, predictably, convenience. It's incredibly beneficial for merchants who already use Amazon's FBA service. Rather than sending inventory to several fulfillment centers, companies may use their FBA service to complete non-Amazon orders and benefit from pooled inventory. MCF is preferred among Amazon sellers who want to grow their business by creating their website. The service differs from FBA in terms of cost and benefits.

What Are The Pros And Cons Of Multi-Channel Fulfillment?


Extensive Fulfillment Center Network

Amazon has the world's most extensive fulfillment center network. You won't have to operate your warehouses if you choose the Multi-Channel Fulfillment service. They take care of your inventories so you can concentrate on managing your eCommerce store.

State of the Art Inventory System

Amazon is good when it comes to fulfillment. With hundreds of employees in each fulfillment center, they have the most significant technology and systems to help them operate their warehouses effectively. By choosing MCF, you will have a fantastic inventory system.

Wide Logistic Network

Amazon has built a logistical network that is practically hard to match. Though Amazon MCF is a little more costly than FBA, its supply chain optimizations allow you to offer speedy shipment to consumers while lowering shipping expenses.

Related: Explore the Top Benefits of Leveraging Multi Channel eCommerce


Limited Categories

You won't be able to sell everything via Amazon's Multi-Channel Fulfillment. Toys, videogames, subscriptions, and other product categories with Amazon limitations, are all subject to scrutiny, and Amazon may opt not to fulfill such orders at its discretion.

Packages Wrapped with Amazon's Logo

One of the downsides of FBA for companies is that purchases are delivered in Amazon Prime-branded wrapping. However, Amazon also packages the purchases delivered through Multi-Channel Fulfillment on your website. 

Customers' unpacking experiences are covered with Amazon's logo, not yours, diluting your promotional strategies. When customers purchase something straight from your website, but an Amazon box arrives at their door, it might be perplexing for them.

What Is Amazon Multi-Channel Fulfillment Fee?

Amazon's Multi-Channel Fulfillment expenses work on a fee-based framework with two essential fees: storage and fulfillment. You must pay for the storage of your merchandise, as well as a charge for every order that is completed. However, you will not have to repay the 15% referral fee for online orders on your website, unlike FBA.


Amazon Multi Channel Fulfillment is a powerful tool for online sellers looking to sell their items through other channels or marketplaces. We can help you get started with the process of using this service by providing helpful tips and best practices, as well as reliable fulfillment services that will make your life easier. Let us know if you need any assistance getting started today!

Recommended: Omnichannel Fulfillment Or Multi Channel Fulfillment: Which One Is Right For Your Business?

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