All you need is a smartphone and the Amazon Live Creator app. For best video quality, use a phone with a high-resolution camera and stable internet connection.
How long should my Live Streams be?
Aim for at least 20 minutes of streaming content to keep viewers engaged. Short 1-2 minute teasers can also help promote upcoming streams.
What should I talk about during my Live Stream?
Showcase products up close, highlight features and uses, conduct demonstrations, answer customer questions and offer limited-time promotions.
Can I bring guests onto my Live Streams?
Yes, featuring influencers or product experts makes for more dynamic content. Just have them download the Amazon Live Creator app to join.
How do I increase viewership of my Streams?
Promote your Streams through your Amazon store, website and social media. Email subscribers to notify followers when you go live.
Can I save my Live Streams after broadcasting?
Streams are saved to "Past Broadcasts" in the Live Creator app automatically. You can also download streams to reuse content.
How will Live Streaming help my sales?
The interactive, personal nature of live video converts viewers into customers at higher rates. Offer special deals to incentivize purchases.
As of January 2026, Amazon no longer preps FBA inventory at its fulfillment centers. Here is what FBA prep is, what changed, and how to pick a prep center that keeps your inventory moving.
Amazon FBA packaging requirements by product type: poly bag rules and suffocation labels, fragile and oversize prep, box size and weight limits, and case-pack specs, organized by category so you can check your products fast.
What FBA prep actually costs by service type: labeling, poly bagging, bubble wrap, bundling, and oversize prep, plus how standalone prep-center fees compare to a 3PL that preps and ships from one inbound.
