Online shopping is the most common and flexible type of shopping. People have become used to it because of the benefits it provides. It is a challenge for eCommerce websites to retain their viewers. So, the sellers try to engage with the buyers by using interactive live streams. These prove to be suitable promotional activities by boosting the sales and respective revenue.
Amazon Live Streams allow sellers and influencers to connect with customers through fun, interactive live video. This guide covers everything you need to know to leverage Amazon Live for your business.
Amazon Live Streams enable real-time video broadcasting on Amazon's platform. Sellers and influencers use Live Streams to demonstrate products, answer questions, run promotions and build relationships with customers.
Any seller with an Amazon Seller Central account can create Live Streams to promote their products. Influencers also use Live Streams to showcase products to their followers in an engaging, personalized way.
Customers can view Live Streams on Amazon's website or mobile app. Simply create an Amazon account, log in, and browse the "Live Streams" section. Some third-party Live Streams require a paid subscription.
The Amazon Live Creator app allows you to broadcast Live Streams directly from your mobile device. Here are some tips:
Utilizing Live Streams can help:
Ready to give Amazon Live a try? Contact Simpl Fulfillment to help you develop an effective Live Streaming strategy.
All you need is a smartphone and the Amazon Live Creator app. For best video quality, use a phone with a high-resolution camera and stable internet connection.
Aim for at least 20 minutes of streaming content to keep viewers engaged. Short 1-2 minute teasers can also help promote upcoming streams.
Showcase products up close, highlight features and uses, conduct demonstrations, answer customer questions and offer limited-time promotions.
Yes, featuring influencers or product experts makes for more dynamic content. Just have them download the Amazon Live Creator app to join.
Promote your Streams through your Amazon store, website and social media. Email subscribers to notify followers when you go live.
Streams are saved to "Past Broadcasts" in the Live Creator app automatically. You can also download streams to reuse content.
The interactive, personal nature of live video converts viewers into customers at higher rates. Offer special deals to incentivize purchases.