Following a traumatic year during the pandemic, world economies steadily recovered in 2021, but with a dramatically changed economic landscape in practically every industry. A paradigm change occurred as a result of the tremendous increase in eCommerce and social commerce. Many felt comfortable purchasing from the comfort of their own homes, and so many soon found that doing so saved them time, energy, and sometimes even money.
We anticipate that the popularity of internet buying will continue to evolve in 2022. In altering the world of trade, social commerce in particular will be critical. It has aided the fact that social media sites have acknowledged its presence and have made it easier to facilitate purchasing on their best social media platforms for eCommerce.
In other words, now is the moment to take advantage of your social media following and improve the way you interact with customers.
Three Social Media Platforms Must-Haves
TikTok's key difficulty remains successful monetization, despite the fact that it already has over a billion users worldwide. To compete, TikTok must make eCommerce and sponsored partnerships easier to implement, as well as improve its revenue possibilities.
Through its Creator Market, TikTok is already pursuing sponsored content. During 2022, fans can anticipate the app to provide even more eCommerce possibilities. You may now utilize TikTok to generate targeted leads and grow your customers for sales and marketing. TikTok is being used by the NBA to interact with their target demographic. Businesses may also communicate with their leads and turn them into paying clients using TikTok's Lead Generation capabilities.
Viewers may watch your TikTok video and complete out a basic form with their name, email address, and mobile number if they're engaged in your campaign. TikTok will automatically fill fundamental information provided by viewers, resulting in an excellent user experience. To learn more about your customers, you can either get the lead information or link it with your company's CRM.
Shopping Through Live Stream
A tried and true television sales strategy is repurposed and reinvented with live-stream commerce. Facebook, Instagram, and other social media platforms are rapidly evolving into the next-generation Shopping Channel. Bloggers and interactive elements allow customers to connect with items in real time in the current version.
In 2022, live-streaming should be a part of your social media plan. It's a natural method to engage with customers while displaying things in a less staged way. Live transactions aren't just popular with Chinese advertisers. Online live streaming aimed at American consumers (such as Petco's doggie fashion display) are gathering steam.
Brands like Petco and Abercrombie & Fitch lately launched a Facebook series titled Live Shopping Fridays, in which they sold things via simple live streaming and pre-recorded seminars. This is a trend worth keeping an eye on and experimenting with. Plan a few themes to discuss, hire a social media knowledgeable salesman, and broadcast your video using webinars software to begin your own live broadcast sale.
Influencer marketing is powerful – and expanding, despite the frequent jokes. Consumers believe what their peers, professionals, and superstars have to say. As a result, in 2022, collaborating with an influencer can boost sales.
For companies and shops looking to grow their social networking reach, working with micro-influencers and engaging in influencers will be critical. Because working with somebody who has their interest is the most effective approach to reach younger fans.
At the moment, 82 percent of customers are more inclined to buy a product that has been suggested by a micro-influencer. Bigger companies will thus depend on micro-influencers for marketing in 2022 and even beyond.
In order for you to stay ahead of the curve in 2022, it's important that you have a strategy. The top three social eCommerce necessities that will keep your business alive and well are video, visuals, and responsive design. Simpl is here to help with professional fulfillment services so you can get back to focusing on what matters most- growing your business! Contact us today if you're interested in getting started