Top social strategies include utilizing TikTok's shop features, experimenting with live shopping on platforms like Facebook and Instagram, and collaborating with micro-influencers.
TikTok allows you to generate leads from interested viewers through its Lead Generation tool. You can also take advantage of TikTok Shop for more direct selling and product showcasing capabilities.
Live shopping reinvents the classic TV shopping channel experience for modern social media. Brands can broadcast live streams showcasing products in real-time while engaging directly with customers.
82% of customers are more likely to make a purchase based on a micro-influencer recommendation. Micro-influencers often have an authentic connection with their audience that translates to real business results.
Live streams create an authentic way to showcase products while interacting with your audience. They work well for launches, demonstrations, Q&As, limited deals, and more.
You'll want to plan relevant themes or products to focus on, have a strong host or speaker, set up lighting and equipment, promote ahead of time, and leverage interactive features of the platform.
Search by relevant hashtags and keywords on platforms like Instagram and TikTok. Vet potential partners based on audience size, engagement rates, content quality, and whether their followers align with your target customer.
