We're less than a month away from Black Friday, which means you have about 30 days to get your eBay store ready for the madness.
So if you haven't done so already, here are 5 tips to help ensure success this year:
As stated earlier, the eBay selling landscape becomes more competitive than usual during sale time. Thus, it would help if you buckled up for competition. The first rule is not to shy away from implementing a competitive pricing strategy. You need to understand customer mentality for this and research about your competitors. Customers approach black Friday sales to maximize their savings while securing the best deals.
Thus, it would help if you created strategies that match the expectations of the incoming customers. The customer wants the best quality product at a lower price. Thus, always try to give lower prices than your competitors. For this, you will have to look at your competitors and analyze their pricing. You have to seek market insights into what costs the customer is looking for in the case of a particular product. Competitive prices and taking risks at such times pays off positively for sellers.
During the period preceding the sale, promotions rise in importance. You can start promoting for the black Friday sale a month earlier. This gives you time to spread the word. This helps you connect with your regular customers and mobilize potential leads ahead of the sale. The easiest way of promoting your products is to print a flyer or mini brochure and include it in your shipped packages.
Nearly every person has a to-buy list for Black Friday. By promoting for sale, you create a memory in their mind that your products will be available during the sale. Early promotions help customers in locking into a particular product. You can adopt multiple promotional strategies. For example, you can create urgency in the mind of people. Nowadays, you can even adapt to digital promotions.
Another way of promoting your products ahead of the Black Friday sale is by collaborating with other sellers. You can choose a good seller in your non-competitive zone or allied zone of products. The two parties can take up joint promotions for better reach and visibility. This promotional strategy helps you make the most of your existing customers list and gain more customers.
You can combine both of your social media presence and spread the word in a more result-driven way. However, before you go for promotional activities, figure out the best time to post on eBay columns and social media pages. Only when you approach online promotions with data and strategy will they become successful.
With more significant social media posts, email marketing has taken a backseat for many eBay sellers. However, email remains the most popular channel of communication for business. Thus, as a seller, you must have a list of people who have contacted you through email. Many loyal customers even converse with sellers through email. Before black Friday or cyber Monday sales, always go for email marketing. Send your promotional material through emails and newsletters. This will promote your products and awareness of the sale. The move will bring back inactive eBay customers to the platform and help increase your sale numbers.
During sale promotions, it is not just the seller who interacts with the customer. The customer also becomes a part of the promotional strategies. If your promotional strategies are effective, queries and requests will come in from potential customers. Before customer queries come in, you need to strengthen customer support so that hot leads are converted. Customers always prefer a responsive seller with good customer support.
eBay Cyber Monday 2021 is a prime opportunity to make some serious sales, but it's not without its challenges. To sell more on eBay this year, you'll need to be competitive with prices and start promoting earlier than October. Partnering up with other sellers can help spread the word about your products, while tapping into email marketing will ensure customers are constantly aware of what's for sale online. Plus, if you improve your customer support by resolving problems quickly or shipping items within 24 hours of purchase, then they're likely to come back time and again, making them even more loyal customers!
If none of these points sound like something you want to tackle alone, we have an expert team ready and waiting to partner with you so that together we can create a stellar customer experience.
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