Key benefits include precise targeting capabilities, ability to track conversions/ROI, fast setup speed, provides insights to inform other marketing efforts, and works well with remarketing.
Track goals and conversion metrics like sales, add to carts, sign-ups, phone calls, etc. These will allow you to optimize for profitability.
Research buying keywords that indicate commercial intent. Create targeted ad copy focused on products/services. Show ads to users who visited your website or similar ones.
For high commercial value keywords with lots of advertiser competition, you generally need to bid more per click. Use keyword research to gauge competition levels.
Dedicated landing pages aligned to each ad and keyword allow you to maximize conversions. Be sure they contain clear calls-to-action.
Start by setting clear campaign goals, researching keywords, setting up tracking, creating relevant ad copy/landing pages, and analyzing performance data frequently.
PPC provides conversion data to help identify effective keywords to focus SEO efforts on. It also drives immediate traffic while you work on organic rankings.
