How To Use Omni Channel Fulfillment Strategies In Your Business

Find out how omni channel fulfillment strategies can help you grow your eCommerce business, and save money at the same time.

How To Use Omni Channel Fulfillment Strategies In Your Business

Businesses these days are always looking for ways to cut costs and increase efficiency. One way to do this is by using omni channel fulfillment strategies. This involves using a single warehouse to fulfill orders placed through multiple channels, such as online, phone, and in-store sales. Here's how you can use omni channel fulfillment in your business. 

When most people think of omni channel fulfillment, they picture giant retailers like Walmart or Target. But the truth is, small businesses can benefit from this strategy too. In fact, there are several reasons why small businesses should consider using omni channel fulfillment:   

Let's take a look at some of the benefits of using an omni channel fulfillment strategy for your small

What Is Omnichannel Fulfillment?

The process of choosing, packaging, and shipping items sold across different storefronts, sales channels, including online platforms, is known as omnichannel fulfillment.

This strategy needs data consistency from several sources as well as technology that allows for a consistent source of information for inventories and orders. To avoid overselling and overfilling, an omnichannel fulfillment strategy must manage inventory for several stores and guarantee items are not over or under. In simple words, omnichannel fulfillment is a fulfillment strategy that allows customers to have a consistent experience across all channels. The phenomenal rise in B2C and B2B ecommerce over the last decade has fueled the demand for omnichannel fulfillment.

Related: How To Use Omni Channel Fulfillment Strategies In Your Business

Types Of Omnichannel Fulfilment

There are a variety of omnichannel fulfillment methods available. The following are the most common omnichannel order fulfillment methods:


Third-party logistics (3PL) companies may enable almost all components of omnichannel fulfillment. Customers submit orders with the store, and the 3PL supplier fulfills the order. The 3PL functions as a connection between the store and the consumer to deliver a speedy, frictionless, and advantageous outsourcing service. 3PL providers handle many of the typical worries and chores of a business, such as inventory and shipping, allowing merchants to focus on their consumers.


Dropshipping may be a game-changer to retailers around the world looking to extend their product lines, grow their business, compete across more channels, and expand into new markets and territories without having to invest in more inventory or infrastructure. In addition, using this fulfillment option might help you save money during a period of significant company disruption.

Warehouse Fulfillment

The use of an organization's own warehouse facilities to send orders directly to customers is known as warehouse fulfillment. While most organizations utilize this strategy in their own locations, there are an increasing number of storage providers that can rent you the space you want. The danger is that stock storage and delivery expenses will outweigh the benefits of not owning the premises.

Omnichannel Fulfillment Strategies: What Are Omnichannel Strategies?

Because the demands of each business and channel might differ substantially, there really is no one-size-fits-all approach for omnichannel fulfillment. However, here are a few things to think about and ways that could work for you.

In-house Fulfillment 

In-house fulfillment entails either keeping goods at your place and rushing to the postal service every day or renting a warehouse and assembling a team of fulfillment specialists. In this approach, inventory storage might be difficult since you may overrun or never completely expand into your area, and you may be stuck into a long-term contract.

Third-Party Logistics

Third-party logistics (3PL) companies are a great alternative for omnichannel fulfillment since they can handle everything. 3PLs offer multi-channel logistics, including direct connections with all major ecommerce websites and platforms such as Walmart and Amazon, as well as the ability to provide quick and free delivery for additional search engines or channels such as Google Shopping. You may easily grow into additional sales channels while maintaining inventory and order management from a single fulfillment dashboard.

Buy Online Pick Up In-Store

BOPIS allows customers to buy something online and afterward pick that up in person from any specific place. This strategy allows customers to avoid paying delivery expenses while simultaneously providing a significant benefit to the shop in terms of increased sales and engagement.

Benefits Of Omnichannel Management

Increased Revenue

According to research from 2016, 82 percent of eCommerce enterprises saw an increase in revenues, showing that eCommerce has a lot of potential. This implies that the number of orders will rise, and businesses will need to stock more things in their warehouses, hire more people to handle the items, and guarantee that products are delivered on time to customers. 

The difficulty arises, however, when the company must manage marketing and sales efforts while also controlling inventories. In this case, the purpose of Omnichannel fulfillment is data synchronization, which allows orders to be processed rapidly from A to Z. As a consequence, the company saves around half of its warehouse.

Timely Delivery

In online sales, proper quantity and timely delivery are critical since they impact the buyer's pleasure. According to the latest studies, 48% of buyers refuse to shop at eCommerce companies that are late with their deliveries. However, 63 per cent of businesses acknowledge not delivering on time owing to a variety of objectives and causes. As a result, in this scenario, 

Omnichannel fulfillment as a solution assures client happiness. The order fulfillment model organizes and handles orders in a professional manner so that they are delivered timely and in the right amount to the buyer, and the seller's money is collected if necessary. As a result, the vendor may sell items and make a profit without sacrificing processing time or delivery, while consumers are delighted with timely delivery and labor costs and have more time to focus on its core business.

Wider Demographic

Hosting your items on numerous websites and platforms through omni channel fulfillment gives you more chances to present your business and products to a wider range of demographics and customers. The better the brand optimization, the more noticeable the brand is.

Larger product offerings, on-time shipping, correct shipments to consumers, greater customer service, and company expansion potential are all benefits of successful omni channel fulfilment operations.

In today's world, firms with flexible, scalable technology as well as omnichannel fulfillment operations are best positioned to satisfy demand, boost customer happiness, and monetize every transaction at a time when profits are more important than ever.

Related: What Is UPS SurePost? How Businesses Can Benefit From It


 With omni channel fulfillment strategies, small businesses can take advantage of the same economies of scale that big retailers do. That means they get to enjoy the benefits of a single warehouse fulfilling orders placed through multiple channels--online, phone, and in-store sales. When it comes to logistics for eCommerce companies, this is huge! So if you're looking for ways to cut costs while increasing efficiency with your business's shipping process, consider using an omni channel fulfillment strategy.

If you need help figuring out how all these different aspects work together or what type of service might be best suited for your company needs Simpl Fulfillment are here to help! 

Recommended: How to Use Order Fulfillment to Get Repeat Customers

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