B2B Fulfillment Without the Enterprise Complexity

Simpl Fulfillment processes B2B and wholesale fulfillment from Austin, Texas. Flat-rate pricing starts at $7 per order, and every client gets a dedicated account manager who knows their account.

Illustration of Simpl Fulfillment's flat-rate per-order pricing with no hidden fees.
Transparent pricing without hidden fees.
Collaborate on custom, branded packaging
Illustration of Simpl Fulfillment's dedicated customer support team.
Dedicated Account Manager with hands-on warehouse involvement.
Illustration of Simpl Fulfillment receiving and shipping inventory from a 3PL warehouse.
Parcel orders ship from our Austin 3PL with estimated ground delivery of 1–2 business days to the major Texas metros and 3–5 to either coast.
Flat per-order rate that includes picking, packing, packaging and postage.
Illustration of Simpl Fulfillment's same-day shipping for orders placed by 12 PM CT.
Same-day order shipping via UPS, USPS, or FedEx – we mean it.

Why B2B Fulfillment Requires a Different Approach

A wholesale order isn't a bigger parcel order. The retailer sets the rules instead of the shopper, and most of what changes is packing and paperwork:

  • Case and pallet quantities instead of one or two units per box
  • Retail-ready packing and carton labels to the retailer's spec, not yours
  • Delivery windows set by the receiving warehouse, sometimes by appointment
  • Purchase orders, EDI and advance ship notices where the retailer uses them
  • Packing slips and paperwork that match the purchase order line by line
  • Freight instead of parcel once an order fills a pallet

How to hand us a retailer's requirements

When a retailer sends you a purchase order, forward the PO and the retailer's routing guide to your account manager. The routing guide is the retailer's rulebook: how cartons are packed and labeled, what the packing slip shows and which documents the retailer expects. We pack, label and document the order to that guide, including retail packing slips and the advance ship notice (ASN) where the retailer requires one, and EDI where the retailer uses it.

Requirements differ by retailer, and the carton label does more work than it looks. Retailers with automated receiving scan the GS1-128 label on each carton to pull up the matching ASN, so a label that doesn't match the ASN can leave the shipment unrecognized at the dock and trigger a chargeback. Send us the full guide rather than a summary.

Wholesale and retail orders ship from the same Austin inventory as your online orders. Parcel orders ship at our flat per-order rate, and the ground delivery estimates above are for those parcels. Actual transit varies by carrier, service and ZIP. Freight varies by weight and destination, so a pallet to a distribution center is quoted differently than a parcel to a shopper. LTL carriers also price by freight class, which is mostly a matter of density. If you're pricing a pallet shipment yourself, our free freight class calculator estimates the class from weight and dimensions, and our free bill of lading generator fills in the BOL that travels with it. Neither needs a signup.

What You Get When Simpl Ships Your B2B Orders

99.99% Order Accuracy

A wholesale order that ships wrong is harder to put right than a parcel to one shopper. We pick and pack at 99.99% accuracy, and when we get an order wrong we cover the return shipping and re-ship it at our cost. The full terms are on our guarantees page.

Transparent Pricing & Billing

Parcel orders bill at one flat per-order rate. Pallet and freight shipments are quoted per shipment, by weight and destination. Every fee is disclosed up front, and if a line on your invoice isn't clear, your account manager will walk you through it.
Illustration of Simpl Fulfillment's dedicated customer support team.

One Person Who Knows Your Account

Every client gets a dedicated account manager: a real person, reachable by email, with same-day responses on business days. They set up your account during onboarding, which takes 5–7 days, and they're the person you forward a retailer's purchase order and routing guide to.

Storage by Bin, Shelf or Pallet

Storage is billed by the space you use: small bin, large bin, shelf or pallet. Storage is ambient only, so refrigerated or climate-controlled goods aren't a fit. Inbound stock is usually on the shelf within 1–3 days of arriving.

Stock, Orders and Returns in One Login

Log in any time to see stock levels, order status and returns in real time. Rules can route orders and choose the shipping method automatically. The stores and marketplaces we connect to are listed in the integration section below.

Lost or Damaged in Transit

If a carrier loses or damages a parcel we shipped, we file the claim with the carrier for you. Insured shipping is available, with coverage that depends on the carrier.

B2B Technology Integration

Connected B2B System Integration

Enterprise ERP Systems
Need to connect a wholesale system? Ask us what integrations are available.

EDI Capability
If a retailer requires EDI, we support it, along with retail packing slips and advance ship notices (ASNs).

Sales Channel Integration
Connect Shopify, Amazon, WooCommerce, Walmart, eBay, Etsy, and TikTok Shop, and those orders flow to our team for picking and packing. Retail and wholesale orders usually arrive as a purchase order instead, and they ship from the same Austin inventory as your online orders. See the integrations page for the full list.

Custom API Integration
Need something custom for a proprietary system or B2B portal? Ask us about API integrations.

Real-Time Inventory Visibility
You can see your stock levels in real time, so you know what you can commit to a wholesale order before you accept the PO.

Why Choose Simpl?

A 3PL only pays off when the fit is right, so the first conversation is about your order volume, your products and what your retail accounts require. If we're not the right fit, we'll tell you.

Flat per-order rate with postage included. Carrier surcharges, when they apply, are billed per our terms.
Screenshot of the Simpl Fulfillment dashboard for inventory, returns, and order management.
Real-time order, inventory and returns software
Illustration of a dedicated account manager at Simpl Fulfillment.
Dedicated Account Manager

B2B Fulfillment Across Industries

Consumer Goods & Retail

Wholesale orders to retail stores, distributors and resellers, packed and labeled to each buyer's routing guide.

Health & Beauty Products

We handle sealed, shelf-stable beauty products in ambient storage; product compliance remains the brand's responsibility.

Electronics & Technology

Boxed electronics ship by parcel or on a pallet. Retailer rules for labeling and packing reach us through the routing guide, the same as any other order.

Apparel & Fashion

Flat-packed wholesale orders to boutiques and retailers, with hangtags and barcodes applied on request. We don't store garments on hangers.

Home & Garden Products

Bulky and heavy goods are accepted and stored by shelf or pallet. Larger wholesale orders usually move by freight once they fill a pallet.

Frequently Asked Questions

Yes, we maintain 99.99% order accuracy through barcode scanning, quality control checks, and process verification. In the rare case of an error, we cover all costs to correct it including return shipping and re-fulfillment - no questions asked.

Every client gets a dedicated account manager: a real person who knows you by name and works directly with you on day-to-day questions. You reach them by email, and replies come the same business day, often faster. Business hours are Monday to Friday, 9 AM to 5 PM CT.

Parcel orders received before 12pm CT ship the same day, and orders received after the cutoff ship the next business day. That covers picking, packing and labeling up to carrier pickup; transit time after that depends on the carrier and destination. Wholesale and retail orders work differently: they are packed and labeled to the buyer's routing guide and shipped to the requested ship or delivery window rather than the parcel cutoff. Ahead of Black Friday and the holiday rush, send inventory early and share large retail purchase orders with your account manager as soon as you have them, so stock is received before orders spike.

The entire platform is included at no extra cost - inventory management system, returns portal, automation tools, real-time order tracking, and detailed reporting. Everything you need to run efficient operations is built into our service with no hidden software fees.

No. Setup and onboarding are free, and you're live in 5–7 days. Receiving is free as well, apart from a labor charge for inbound shipments that don't follow the receiving guidelines in our terms. For comparison, The Fulfillment Advisor's 2026 survey found that 55% of providers charge a one-time setup fee, averaging $373.06, and that connecting a shopping cart averages another $316.56. There are no hidden fees, and our pricing page lists the standard rates.

Yes. Standard packaging is included in the flat per-order rate, so you don't need to send us boxes or mailers. Our stock is recycled mailers, recycled bubble and standard boxes, and we can source a specific eco material on request. If your orders need branded boxes, inserts or a particular packing slip, including a retailer's, raise it when you ask for a quote; we add client-supplied inserts and packing slips on request, subject to our approval.

No, as long as the shipment meets our receiving requirements. Every client gets free receiving: when your inventory arrives we check it for compliance, count pallets and cases against your packing list, and shelve it, with a 1–3 day turnaround. The requirements are one SKU per master carton, a barcode on each unit you sell, a packing list, and standard four-way pallets. Shipments that don't meet them are billed at $45 per person-hour for the extra labor under our terms of service. If you're comparing 3PL quotes, our pricing guide shows what receiving costs at providers that charge for it, by pallet, carton or hour.

Our flat per-order rate covers picking (up to three picks per order), packing, standard packaging materials such as boxes, mailers, and padding, and the postage to ship a parcel order. The rate varies with package weight and shipping service. There are no setup or onboarding fees, and receiving is free, apart from a charge for inbound shipments that don't follow our receiving guidelines. Storage is billed separately by the space you use (small bin, large bin, shelf, or pallet), and carrier surcharges, such as peak-season, residential, or oversize fees, are billed per our terms when they apply. Every fee is disclosed, so there are no hidden fees.

B2B fulfillment is the storing, picking, packing, and shipping of bulk orders to other businesses like retailers, wholesalers, and distributors instead of to individual shoppers. Simpl Fulfillment runs B2B Wholesale Fulfillment as a core service, shipping your wholesale orders from the same Austin inventory as your direct-to-consumer orders. These orders are larger, often move by pallet or freight, and follow each buyer's rules for labeling, packing slips, and delivery windows.

We can have you up and running in 5-7 days, not weeks. Our streamlined onboarding adapts to your timeline - whether you need to move quickly or prefer a gradual transition. We handle inventory receiving, system integration, and testing to ensure everything works perfectly before going live.

If you're spending more than a few hours daily on fulfillment, or if packing orders is keeping you from growing your business, it's time to consider outsourcing. The right 3PL partner will save you time and often reduce shipping costs while improving delivery speeds for your customers.

Absolutely. We fulfill everything from individual retail orders to full pallet shipments, including EDI compliance, custom labeling, and freight shipping. Our flexible system handles both your direct-to-consumer and wholesale fulfillment needs under one roof with the same dedicated account manager.

Yes! From subscription boxes to promotional bundles, we handle all types of kitting and light assembly. Our team can build custom kits as orders come in or pre-assemble items for faster shipping. We also offer product bundling, promotional inserts, and gift wrapping services.

Returns on the orders we ship for you come back to our Austin warehouse, and your customers get a branded returns portal to start them. Each item is matched to its order, inspected by hand and graded against rules you set: sellable as-is, sellable after rework, or not sellable. Sellable items are refolded, re-bagged, re-barcoded and put back into available stock. Unsellable items go back to you, or are disposed of, donated or liquidated, whichever you choose, and anything we mark damaged is photographed first. Your dashboard shows each return's status, the customer's reason, the photos and how many units were restocked. Most returns are back in sellable stock within 5 business days of arriving, and brands with more volume can get turnaround as fast as 2 business days. Returns are handled for every fulfillment client at any volume and billed per return at the rate in your quote. Our returns processing page walks through each step.

Yes. Most of our clients are founder-led brands with one to three people on the team, so a new or small brand is a normal fit here, whether you sell direct only or are adding your first wholesale account. Standard ecommerce fulfillment accounts have a $750 monthly minimum, billed pay-the-difference: if a month's order charges come in under $750, we bill the shortfall so order charges reach $750, and storage, returns and any carrier surcharges are billed on top. For parcel orders with light packages on standard shipping, that works out to roughly 90–100 orders a month; heavier, larger or faster shipments reach it with fewer orders. Wholesale and freight orders are quoted by order size and the retailer's requirements, so that per-order math is for parcel orders only. If you're shipping well under that, keeping fulfillment in-house for now is often the honest answer. FBA-prep-only accounts have a different minimum of 1,000 units a month. Whatever your volume, you get a dedicated account manager, a real person reachable by email. Full details are on our pricing page.

Yes! We handle everything under one roof - Amazon FBA prep, direct-to-consumer fulfillment, kitting services, custom assembly, and specialized prep requirements. Our flexible approach means you can consolidate all fulfillment needs with one partner instead of managing multiple vendors.

The entire platform is included at no extra cost. This includes our inventory management system, returns portal, automation tools, and real-time order tracking - everything you need to run your operations efficiently.

Yes! Our new system can print custom gift messages unique to each order, giving you complete control over the unboxing experience. We also offer handwritten notes - just ask your account manager for details.

Yes - we provide worldwide shipping through established carrier networks. We'll work with you to find the most reliable and cost-effective international shipping solutions for your business.

B2C fulfillment ships one or a few units to a shopper by parcel carrier, as fast as possible. B2B fulfillment ships cases or pallets to a business, often by freight, and has to follow the retailer's routing guide, carton labeling, packing slips, and scheduled delivery appointments. Simpl Fulfillment handles both from the same Austin inventory, which matters because B2B carries chargeback risk when a shipment misses a retailer's spec.

B2B fulfillment ships larger, less frequent orders to businesses and retailers, while direct-to-consumer fulfillment ships single orders to individual shoppers. B2B orders usually require pallet shipping, purchase orders, and strict retailer compliance rules for labeling, packing, and delivery windows. Simpl handles both B2B and DTC from the same warehouse, so you do not need separate providers as you add wholesale accounts.

EDI (Electronic Data Interchange) is the standardized electronic format big retailers like Walmart, Target, and Amazon's vendor program use to exchange purchase orders, invoices, and shipping notices. EDI compliance means your fulfillment operation can receive and confirm those documents exactly the way the retailer requires. It matters for the wholesale orders Simpl Fulfillment ships into retail channels, because retailers treat a missing or wrong EDI transaction as a compliance failure and issue chargebacks for it.

B2B fulfillment is priced differently than single-parcel B2C, because order size, pallet prep, retail-compliant labeling, and freight all factor in. Simpl Fulfillment ships order fulfillment at flat-rate pricing that starts at $7/order, with wholesale and freight costs depending on the order size and the retailer's requirements. Freight varies by weight and destination, so a pallet to a distribution center is quoted differently than a parcel to a shopper.

You avoid chargebacks by following each retailer's routing guide exactly, labeling and palletizing to spec, and shipping within the assigned delivery window. Chargebacks come from compliance misses like wrong labels, late deliveries, or incorrect packing, and they add up fast across large orders. Working with a fulfillment partner that handles retailer requirements is the most reliable way to keep them low.

Start with the retailer's routing guide. Ask how the partner would meet it: the carton labels, packing slips, advance ship notices (ASNs) and EDI the retailer requires. Misses there are a common cause of retailer chargebacks. Then check that they ship pallets and freight as well as parcels, can work from purchase orders, and have room for your wholesale volume as it grows. Many 3PLs are built only for direct-to-consumer orders, so confirm the partner actually supports B2B before you commit. Simpl runs B2B wholesale fulfillment alongside DTC from the same Austin inventory. Parcel orders start at $7/order, and wholesale and freight orders are quoted by order size and the retailer's requirements.

Ready to learn more?
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