What are the main benefits of Amazon Brand Registry?
The key benefits are increased brand presence through customized product pages, protection against counterfeits using automated tools, and access to expanded marketing and reporting features.
Do I need a trademark to enroll in Amazon Brand Registry?
Yes, you need an eligible trademark registration certificate to prove brand ownership in order to enroll in Amazon Brand Registry.
What is the role of UPCs in Amazon Brand Registry?
UPCs enable accurate product identification and reinforce brand authenticity. UPCs are required for each product to complete brand registry enrollment.
Where can I buy valid UPC codes for my products?
Purchase UPCs from authorized sources like GS1 or resellers. Assign codes carefully to each product you intend to register.
What information do I need to apply for Amazon Brand Registry?
Have your eligible trademarks, product images meeting Amazon specs, your brand logo, and assigned UPCs ready to submit your application.
How long does Amazon take to review Brand Registry applications?
Amazon estimates the review process takes 2-5 days. Ensure you meet all eligibility criteria to avoid potential delays.
Can I register multiple brands in one Amazon account?
Yes, you can enroll multiple eligible brands in a single selling account using the same registration process for each brand.
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