How To Sell Wholesale On Amazon?

Selling wholesale on Amazon can be an incredibly lucrative business, but it's not always easy to get started. Here's everything you need to know.

If you're a business owner who's been thinking about dipping your toes into the world of online sales, then you've probably already heard about Amazon. It's one of the biggest ecommerce platforms in the world, and it can be a great place to sell your products. But if you're not sure where to start, this guide will give you all the information you need to get started selling wholesale on Amazon.

What Is Wholesaling?

To start, vendors must have a basic understanding of wholesale distribution. Wholesaling is acquiring large quantities of goods straight from a manufacturer or corporation to obtain a lower retail price.

Here's how the wholesale business on Amazon operates, whether you're fresh to the market 

of Amazon selling wholesale or just seeking new methods to make more money.

- Begin by creating an account as a seller.

- Seek for a product that is in great demand.

- Get in touch with the product's creator.

- To compete with your competition, create an optimal listing.

- The product must be launched and promoted.

- Take charge of your company and help it develop.

Based on your jurisdiction, an Amazon wholesale seller may also include obtaining a wholesale license, a business license, or a tax-exempt form. Keep in mind to double-check all of the criteria in your location.

Amazon Fulfillment (FBA) vs. Fulfillment by Merchant (FBM)

When offering wholesale on Amazon, you must additionally consider inventory and order fulfillment. You'll have two choices: Amazon Fulfillment (FBA) or Fulfillment by Merchant (FBM). These two applications are essential when you first start your Amazon Company and begin fulfilling orders.

If you choose Fulfillment by Amazon (FBA), your items will be sent to Amazon's fulfillment facilities. Then they'll be responsible for keeping the merchandise safe and secure. It's a lot easier and cheaper, particularly if you're a small company owner because Amazon handles the selection, packaging, and shipping for you. The expenses for Amazon FBA wholesale suppliers are therefore less expensive than sending the products to your clients yourself.

On the other side, fulfillment by Merchant (FBM) deals with big merchandise. They oversee the shipping procedure and storage, pick-ups, and packing to ensure that your consumers receive their products on time.

The critical distinction between FBA and FBM is that with FBA, vendors submit their items directly to Amazon warehouses for storage, inventory, and shipping. Seller's market or upload their items on Amazon with FBM. Still, they handle all operations, including managing inventory, storage management, customer service, and delivery to the clients.

Related: Amazon FBA Pros And Cons: 2021 Guide

Why Do You Want To Sell Wholesale?


Potential to Sell Popular Brands

You may sell well-known brands (Apple, Kenwood, and so on) that customers are already looking for. This relieves your company of the strain of marketing.

Simple Business Type

Wholesale is the simplest business type to start after retail arbitrage. In a survey of hundreds of Amazon sellers, more than half of distributors (51 percent) said it took them fewer than six weeks to get their operations up and to operate.

Faster Profit 

In addition, 57 percent of wholesalers claimed they made a profit in less than three months, opposed to 60 percent of private label merchants who claimed it took over six months to generate a profit.

Less Work

Instead of concentrating on developing a brand, producing listings, or doing other work that nascent firms must do, you may spend your time developing, even hiring personnel to maintain day-to-day activities.


Higher Competition

There will be numerous vendors on nearly all of the postings you put on. Because pricing seems to be the only "level" you have, it may sometimes get to be a "competitive market."

More Costly

Wholesaling is generally more costly than reselling or drop shipping since you must buy things in bulk.

Abundant Options

Research takes the most fantastic time in wholesaling. You'll have to look into dozens, if not hundreds, of item options and make sure that a seller has the item in stock.


Selling wholesale on Amazon is a great way to expand your business and increase sales. In this post, we've explored the benefits of selling on Amazon's marketplace, as well as how to get started with listing products for sale through their seller platform. If you need help helping fulfill orders or want more information about what it takes to set up an account, be sure to contact Simpl fulfillment today!

Recommended: Shopify FBA Vs. Amazon FBA- Which is Best for Your eCommerce Business

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