How To Rank Your Products In Bigcommerce: 7 Effective Tips

Virginia Miller

October 10, 2024

In this article:

BigCommerce is a website builder geared chiefly towards people who wish to start their own online business (without worrying about having to code anything or involve developers). SEO BigCommerce is an essential part of a website that uses BigCommerce; here are some BigCommerce SEO tips from BigCommerce SEO experts.

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Tips for Improving Your Website's SEO

Use Headings Properly

According to experts, people building websites sometimes make the mistake of using bold or capitalized text instead of proper headings (H1, H2, H3, etc.) to structure their content. This causes some issues:

It can look unappealing aesthetically.
It makes content harder to understand for visually impaired users with screen readers.
Most importantly for SEO, it makes content harder for search engines to crawl and interpret.

Craft Engaging Meta Descriptions

Meta descriptions are short summaries shown under clickable links in search results. While not directly a ranking factor, compelling meta descriptions can increase click-through rate (CTR), which may indirectly impact rankings.

Optimize Images with Alt Text and File Names

When indexing pages, search engines analyze both alt text and file names associated with images. Ensuring these are optimized can improve SEO.

Use Clean, Simple URLs

Google recommends using clean, short, easy-to-understand URLs. For example, "yourdomain.com/blue-guitars" is better for SEO than "yourdomain.com/bgtrsain1593prds22".

Implement Rich Snippets

Rich snippets (structured data about your content) help search engines understand your pages better and can improve search results.

Create Quality Content and Build Backlinks

Unique, high-quality content and external backlinks remain key ranking factors. Consider blogging on topics your audience cares about and building links through outreach.

The Bottom Line

Following SEO best practices can get your products seen by more potential customers. For help with order fulfillment, contact the team at Simpl!

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Frequently Asked Questions

What are some on-page optimization tips?

Properly structure content with headings, use alt text for images, optimize URLs, add rich snippets, and create compelling meta descriptions.

Why is creating quality content important?

Unique, informative content that answers search queries helps pages rank higher. It also provides opportunities to build backlinks which boost rankings.

How can I improve my product pages?

Ensure product titles, descriptions, attributes, categories, tags and other data are optimized with relevant keywords customers may search for.

What about technical website optimization?

Make sure your site loads quickly, is mobile-friendly, and has a secure HTTPS connection. Fix any coding errors like broken links or tags.

Should I focus on local SEO factors?

Yes, optimizing business info like your address and phone number helps you rank for local searches. Encourage customer reviews too.

What tools can I use to improve SEO?

Web analytics, keyword research tools, rich snippet generators, XML site maps, and SEO audits can provide insights and automate optimization.

How often should I analyze my performance?

Regularly monitor your site traffic, rankings, conversions and other KPIs to see the impact of changes and identify new SEO opportunities.

How To Rank Your Products In Bigcommerce: 7 Effective Tips

Frequently Asked Questions

What are some on-page optimization tips?

Why is creating quality content important?

How can I improve my product pages?

What about technical website optimization?

Should I focus on local SEO factors?

What tools can I use to improve SEO?

How often should I analyze my performance?

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