Shipping labels are essential for both the customer and the business that is shipping the products. As a customer, you want to receive the products timely and safely. As an eCommerce business, the first responsibility in product logistics is to ensure that the products reach the customer on time and without any delays. Therefore, shipping labels are essential from both these perspectives. Shipping labels are critical to the eCommerce supply chain. Moreover, they ensure that data and information about the packages are relayed effectively between the business and the customer. Moreover, without well-made shipping labels, your customer’s orders are lost, which causes a significant loss of revenue and reputation for your business.
This blog will talk about shipping labels, how they are made for eCommerce businesses, and how shipping labels are used in eCommerce businesses.
What is a Shipping Label?
A shipping label carries vital information about a package to enable delivery. It is used across industries for transporting items domestically or internationally. The key details on a label are the recipient's address, tracking barcode, and billing information.
For ecommerce businesses, well-printed shipping labels are crucial for fulfilling orders and ensuring customers receive their purchases. Labels differ depending on the shipping carrier, but key details remain the same to enable smooth delivery.
Benefits of Pre-Printed Labels
Cost Savings
Pre-printed labels eliminate the need to print labels individually, saving on printer ink/toner costs. Businesses also avoid expenses related to printer maintenance and label stock inventory.
Fast Turnaround
With no additional printing required, pre-printed labels enable quick order fulfillment and reordering. Custom sizes and shapes are also available for unique business needs.
Quality Assurance
Pre-printing ensures consistent label quality and accuracy for each shipment. This prevents costly rework compared to printing individually.
Professional Presentation
Pre-printed custom labels enable professional packaging that aligns with company branding for a polished customer experience.
Preparing Labels for Printing
Proper label preparation is vital for accuracy and tracking. Follow these tips:
- Verify label information like addresses and codes
- Select durable label materials and high-quality printers
- Double check details to prevent errors
- Update printer software and drivers
- Choose label adhesives suitable for package surfaces
- Conduct final quality checks before affixing labels
Choosing Printers and Paper
Printer Types
Laser printers provide crisp text and barcodes, making them ideal for shipping labels. Thermal printers only require special label stock instead of ink, reducing long-term costs.
Label Stock
Choose label materials considering dimensions, adhesion, contact with liquids/food, and durability needs. Heavier paper tends to be longer-lasting.
Print Alignment
Modern printers often have software for aligning text and barcodes. Adjust settings to ensure professional-looking output.
Cost-Effectiveness
Order labels in bulk suited to demand for savings. Compare manufacturer and retailer prices to find the most economical option.
Printing Quality Home Shipping Labels
Select Printers Wisely
Use laser over inkjet for crisp detail. Laser toner sits atop the paper, resisting smudging from moisture/abrasion.
Choose Heavy Paper Stocks
Heavy photo paper withstands wear better. Glossy coatings also protect against moisture while traveling.
Preview Before Printing
Check label rendering beforehand to catch issues early. Tweak settings to optimize quality.
Inspect After Printing
Examine finished labels closely for readability before shipping. Catch errors early to prevent problems.
Printing and Using Shipping Labels
Follow these steps when printing and using labels:
- Create shipment with carrier
- Generate label with shipment details
- Download and print label
- Affix printed label to package
Tips and Tricks
Use Barcodes
Barcodes enable package tracking and automated sorting. Have them generated, don't handwrite.
Start With Paper
Paper shipping labels work well for most needs. They only require a basic printer.
Consider Thermal Transfer
For frequent shipping, thermal transfer labels resist wear better long-term.
Use Self-Adhesive
Adhesive-backed labels quickly stick to packages without extra work.
Recommended: The Best Thermal Shipping Label Printers to Buy
