Etsy specializes in vintage and handmade items like art, jewelry, clothing, home goods, and craft supplies. Amazon Handmade allows handmade products but also accepts some manufactured and mass-produced goods.
Etsy charges a $0.20 listing fee plus 3.5% of the final sale price. Amazon Handmade takes a 15% cut of the sale price plus any applicable referral and variable closing fees.
Etsy attracts buyers specifically looking for vintage and handmade items. But Amazon Handmade reaches Amazon's much wider customer base. However, handmade items have to compete with mass-produced listings.
Etsy has a simpler onboarding process. You can quickly set up a shop in just a few steps. Amazon Handmade requires sellers to submit an application and be approved before selling.
Etsy allows sellers to work with wholesale buyers and take custom orders. Amazon Handmade currently does not offer options for wholesale or custom orders - all items listed must be ready to ship.
On Etsy, sellers handle their own shipping and fulfillment. Amazon Handmade is only for sellers fulfilling orders themselves. Amazon does offer FBA for mass-produced goods.
Review Etsy's seller policy and Amazon Handmade's artisan agreement. Pay close attention to policies around production methods, materials sourcing, allowed product categories, and order fulfillment.
