How to Change Your Etsy Store Name

How to Change Your Etsy Store Name

Many people are keen to start and excel in their business with Etsy shop. It allows the individuals to create & sell the product all by themselves. Along with that, they have the scope to gather some fan base or gain popularity over the platform and self-marketing to increase the sales of that product. Can you change your Etsy shop name? Yes, you can! But why do you need it!

But, the thing is that a casual start to Etsy shop and its name choice will give you just limited growth. But if you decide upon making a brand out of the products you are selling, then your product reflection will multiply exponentially. And that can be possibly done by changing the logo, color palette, social media handles, and even your brand's name.

This article will get answers to this specific question and some more to know the steps for changing the store name and how it can help your business.

What is the Etsy Store Name? Why Does it Matter?

Picking the best unique Etsy store name will give your customers an easier way of searching for you online. Many Etsy stores out there with popular brand names are running successfully over the online market. The shop name is what you will leave behind after the sales are closed with your customers. They will return to shop from your Etsy store only if they remember your name.

They won't be able to recommend your brand to anyone, even if they want to! It is just because your name is complex to remember or is pretty much dull to get a reputation in the market. 

Therefore, you need to learn how to change your Etsy shop name if you hurriedly choose an inappropriate name at the start of your store. As a brand, you can change its name for better reach!

How to Change your Etsy Store Name?

Here are the steps that you need to follow to change the Etsy shop name over the platform:

1. Visit and Find the Shop Manager

Go to and sign in to your admin hub. Now, look for the shop manager option.

2. Go to Shop Manager Settings

Once you are into the Shop Manager settings, you need to look for a tab that reads, 'Info & Appearance.' You will find the option 'Shop Name' after entering the asked tab.

3. Click on Change

You will find the 'Change' tab next to 'Shop Name.' Click on it, and you will be redirected to a blank field where you have to enter the new Etsy shop name.

4. Enter the New Shop Name

Now, you need to brainstorm your mind and decide upon choosing an abstract name, your name, or something that can relate to what you are offering. The shop names can be 20 characters, and they cannot have punctuation or spaces. You can capitalize the letters within your shop name to distinguish the words from one another.

5. Click Save

Once you are done with your new Etsy shop name, you can click on save!


So, you’ve decided it’s time for a change – your Etsy business name no longer represents what you do or how you want to be perceived by customers. Now what? The process of changing your Etsy business name can seem daunting at first, but with the right tips and tools in hand, it can be a relatively easy transition. We hope this article has helped give you some ideas on how to make the switch and solidify your brand as an Etsy business owner. If you need help with fulfillment during this time, our team at Simpl fulfillment is here to support you!

Recommended: 20 Shop Ideas For Etsy In The Year 2022

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