A good Etsy shop name is unique, related to your products, easy to remember and recommend, and follows Etsy's rules. Avoid names that are dull or already used by big brands.
Can you change your Etsy shop's name later on?
Yes, you can change your Etsy shop's name at any time through the Shop Manager settings. The process is easy and lets you rebrand as your business grows.
How many characters can an Etsy shop name have?
Etsy shop names can be up to 20 characters. Spaces and punctuation aren't allowed, but you can use caps to separate words in the name.
Should your Etsy shop name include your personal name?
Using your personal name or initials in your Etsy shop name can help build brand recognition. But an abstract name related to your products can also be memorable.
Can an Etsy shop name be changed multiple times?
Yes, you can change your Etsy shop name as often as needed. But frequent name changes may confuse returning customers, so avoid switching it up too often.
Do you have to pay to change an Etsy shop's name?
Nope, changing your Etsy shop name is free. You can modify the name as many times as needed through the Shop Manager settings.
How long does it take for an Etsy shop name change to update?
Etsy shop name changes should fully update across the site within 48 hours. However, your shop's URL will remain unchanged despite the new name.
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