How Does Pre-Order Work? 5 Strategies to Sell More with Pre-Orders

Virginia Miller
Virginia Miller
June 5, 2024
In this article

FAQs

What is a pre-order?

A pre-order allows customers to order a product before its official release date. It involves putting down a deposit to reserve their copy.

How do pre-orders benefit my business?

Key benefits include gauging demand to improve forecasts, planning production runs, and generating capital to fund manufacturing costs.

What's the best way to promote a pre-order?

Successful pre-order campaigns offer early adopter perks, build hype on social media, announce scarce availability, and prioritize pre-order customers.

Can a customer change or cancel their pre-order?

Customers can sometimes modify pre-orders depending on seller policies. But once an item ships, no changes are allowed.

When should I stop accepting pre-orders?

Set a clear end date for pre-order acceptance so production can be planned accurately. Limiting the window also encourages customers to act fast.

How much deposit should be required?

Typically 10-20% down is needed to complete a pre-order. This helps cover production costs without overburdening customers.

Should my whole inventory be available for pre-order?

No, holding back some regular inventory allows for flexibility to meet demand surges. Allocate 80-90% for pre-orders, and the rest for normal ordering.

When will pre-order customers receive their items?

Communicate expected delivery timelines clearly. Prioritize fulfilling pre-orders first when inventory arrives to delight early supporters.