eCommerce fulfillment refers to delivering products by an eCommerce business to its customer. Fulfillment is the process of receiving and storing inventory and then picking, packing, and shipping orders to eCommerce customers. This is arguably an essential part of your business. You have a fantastic website, your products are excellent, all your payment gateways are set up, but you are still fulfilling orders manually.
Packaging Of Products
When it comes to customer service and satisfaction, packaging is essential. It may not seem like a priority, but packaging has a considerable role in forming the first impression of your business when your customer receives your product. The aesthetic and design of the packaging are essential, and the durability depends on the type of product and shipment method; especially if you are shipping overseas, packaging has to be resistant and imperishable.
Packaging Of Products For eCommerce Fulfillment
If you are new to eCommerce fulfillment, or perhaps you are familiar but just looking for more insight into the packaging operation, then you have come to the right blog. Here are a few tips to improve your packaging for eCommerce fulfillment.
For Product Protection And Security
When shipping products, your priority should be the security of the package. To ensure that, make sure to use durable material to pack the product.
They are still the most typical product packaging in the retail industry. They have the strength and can be recycled without squeezing the package. You can also use double-walled cardboard boxes to add strength and durability to heavy items.
Bubble wraps are an essential part of product packaging. Using high-quality bubble wraps will ensure the safety of your product, especially if they are fragile products.
These packages are ideal for shipping small, flat, or delicate items such as jewelry, handmade items, books, and electronics. Recyclable paper and bubble wrap can provide additional protection, but the latter is not an eco-friendly packaging option.
For Marketing And Promotion
After you have ensured the product safety, it is essential to market your brand; here are a few strategies that can be of use:
Customized Corrugated Boxes And Packing Tape
Custom boxes are a great way to create a unique unboxing experience and show customers what you value. Having your brand logo and name printed on the corrugated box and packing tape is an excellent way to market your brand right off the bat. You can print all over your box to present your brand in new ways and create a satisfying experience for your customers.
Business Cards And Other Promotional Material
It never hurts to include your business card in the packaging. Business cards offer a cost-effective way of adding small promo pieces to your package. Besides business cards, other promotional stuff like flyers and brochures can be added. Because of the nature of its product, this printed content serves as reading material that deepens the brand’s relationship with customers. You can also include a personal note or special instructions to help customers get more value out of your product—the possibilities are endless and relatively inexpensive.
For Best Customer Unpacking Experience
Receiving the package after placing an order is the best feeling in the world. Make it even more exciting by giving your customers a creative customer experience:
Make It Fancy
Thorough research and planning will help you find ways to have your packaging complement your merchandise and brand identity. Depending on your brand and product, you can make your packaging fancy and attractive by adding frills, ribbons, labels, etc. Adding value by promoting, protecting, and complimenting the respective product can boost your brand visibility, in turn boosting your sales.
You can also add educational materials like instruction manuals into the packaging for a satisfying customer experience. Especially if the product requires to be used in a specific way, it is always helpful to have a guideline, and your first-time customers might appreciate it the most.
Add A Surprise
Small surprises can be added to make the customer experience very exciting and increase your sales. By adding samples of your new products, not only can you create a surprising effect, but it will also help in marketing that product better. Other than that, you can also add stickers or customized notes for your customers.
The takeaway? When it comes to eCommerce fulfillment, don’t skimp on the packaging. It may be the first thing your customer sees, and you want them to form a positive impression of your products right away. Need help getting started? Simpl is here to help. We have years of experience in packing and shipping products for online retailers, so you can rest assured that your items will arrive at their destination looking great - and ready to sell!