How to File for GTIN Exemption on Amazon?

How to File for GTIN Exemption on Amazon?

If you are new on Amazon to list products, then it will be very frustrating and confusing to understand the barcodes. You may get many questions about associated terms such as Amazon GTIN, UPC, etc. Thus, it becomes crucial to clear all your doubts and concerns before selling on the Amazon platform. This post will teach you about the GTIN, the need for a barcode or UPC, and many more. 

A Brief Overview Of Amazon's GTIN

The Amazon GTIN or Global Trade Item Number is a unique identifier assigned to a service or product to help with its effective movement that goes through global supply chains. Moreover, Global Trade Item Number is also called a standardized numbering system, which tracks and identifies products as they move through different stages of retail, distribution, and production. 

It has been found that GTIN has different forms, like the Universal Product Code (UPC), the European Article Number (EAN), the International Standard Book Number (ISBN), and the Japanese Article Number (JAN). The UPC is the barcode used, especially in North America. 

The Amazon GTIN is more helpful for manufacturers and retailers to manage the supply chain, track inventory, and optimize logistics. These manufacturers and retailers also enable consumers to compare prices and quickly identify products across retailers. Moreover, GTINs can also help to improve accuracy and reduce errors in product data management, which can result in increased efficiency and cost savings. 

Overall, this standardized identification system is very helpful in tracking products, which also plays a significant role in logistics, inventory management, and consumer engagement in modern commerce. 

Why Do You Require A UPC or Barcode For Amazon Selling? 

After getting clarity over the GTINs, now you may have a question: why do I need a UPC to sell on Amazon? You may need a barcode or UPC to sell the product or service on Amazon for several reasons. Here is the list of main reasons.

Product identification and tracking

A barcode or UPC is helpful to track and identify products and services as they move through the global supply chain. It has been found that a unique combination of numbers is involved with each UPC that makes the products unique and special. Usually, the product information is automatically tracked and identified when the barcode is scanned at different points in the global supply chain. This way, it helps to improve inventory management, reduce errors, and streamline logistics.  

Related: How To Make SKUs For Products?

Compliance with regulations

Amazon's platform has set up some rules and regulations for specific products and services. For instance, the products like medical devices, food, and beverages are subjected to particular labeling requirements and regulations. Here, Amazon marketplace asks the sellers to use barcodes and UPCs to ensure that all the packaged [products comply with applicable rules and are correctly labeled. 

Improved customer experience

Amazon sellers can offer customers more detailed and accurate product information using standardized barcodes and UPCs. This includes product images, descriptions, and pricing information for the customers, which help them to improve their overall buying experience and help them to make informed decisions. 


Amazon sellers must use standardized barcodes or UPCs. This is because it helps the Amazon platform ensure product identification accuracy and consistency. This way, it is possible to prevent errors and confusion, allowing the customers to compare products and search for them across different sellers. 

Fraud prevention

When looking for an answer to your question - why do I need a UPC to sell on Amazon? The best solution could be fraud prevention. It has been found that the Amazon platform help to prevent counterfeit and fraudulent products from entering the marketplace by asking the Amazon seller to use verified and legitimate barcodes and UPCs. It helps prevent substandard products, protects customers from scam activity, and ensures the integrity of the Amazon marketplace. 

Access to specific categories

Another main reason to require a UPC to sell on Amazon is to get access to specific categories. Amazon has particular product categories like jewelry, clothing, and shoes, where you need a barcode and UPCs to list products. Without this barcode, the Amazon seller would limit their potential selling opportunities and be unable to trade in these specific categories.

If you want to sell a branded product, which is not your brand, then it is recommended to refrain from attempting for UPC exemption Amazon. Here, the excellent option could be going for the GTIN exemption. In such a case, using the barcode provided by the manufacturers and doing a GTIN exemption is beneficial. If your product does not have a barcode on Amazon, then one of the short-term solutions could be applying for a GTIN exemption. When Amazon sellers want to create a long-term brand in the coming years like selling to an offline physical store or listing on other marketplaces, buying a GS1 Amazon barcode down the line is suggested.

A GTIN Exemption On Amazon And Its Requirement

Amazon has also set up some eligibility criteria for Global Trade Item Number exemption that your product must meet. When you want to apply for Gtin exemption, you must pay attention to these eligibility criteria, so have a glance at these criteria. 

Certain categories of products

You can be eligible for the GTIN exemption when supplying specific product categories like music, books, and DVDs. However, you must check whether your product is qualified, as each category is associated with particular guidelines. You can check the Amazon Help Center for product qualification. 

Related: Amazon FBA Restricted Categories: How To Get Access In 2021

Custom-made products

You can be eligible for the GTIN exemption when your product does not have a standardized identifier, which is a custom-made product. 

Products without a standard identifier

When your product does not have a standardized identifier, like EAN or UPC, then you may be eligible to apply for GTIN exemption. 

Brand new products

You may be eligible to apply for GTIN exemption when the product does not have a standard identifier, and you are the first seller of the brand-new product. However, if other sellers start listing the same products and the product becomes more popular, you may require a GTIN exemption to continue its selling process on Amazon. 

Replacement parts and accessories

You may be eligible to apply for GTIN exemption when your product is a replacement accessory or part, and it is only sold as a set or part of a kit. 

It has been found that the GTIN exemption is granted based on a case-by-case basis, so all the products are not eligible for this. The mentioned specific requirements or guidelines are set with some product categories for GTIN exemptions. Thus, you need to check the Amazon Help Center before going for the FTIN exemption, as it can help determine your product's eligibility. If your product is not eligible for GTIN on Amazon, you may require obtaining a GTIN as an Amazon seller. 

Benefits to File for GTIN Exemption on Amazon

The Global Trade Item Number is specially assigned to a product for inventory and tracking purposes. Amazon requires a valid GTIN to the listing products sold on the platform. If a seller on Amazon is eligible for a GTIN exemption, they can receive many benefits for selling their effects on the Amazon marketplace. 

Reduced competition

It has been found that many Amazon sellers need to be made aware of the GTIN exemption process, which may lead to not being qualified for their products. Here, applying for the GTIN exemption can help them sell their products with less competition in the marketplace.  

Cost savings

It has been found that obtaining a GTIN for your product can be a time-consuming and costly process at the same time. Thus, applying for a GTIN exemption can allow you to list your product without requiring assigning and buying a unique identifier to your product, which can save you money. 

Time savings

You can save more time by applying for the GTIN exemption on Amazon. It possesses a quick and straightforward process to apply for a GTIN exemption for different products simultaneously. 

Easier listing process

Applying for the GTIN exemptions can help the Amazon seller for product listing on Amazon without requiring a GTIN. This way, creating a more efficient and fast process for product listing is possible. 

Product Variety

Some products, like unique and handmade items, do not have a standard GTIN. Applying for GTIN exemptions helps Amazon sellers to list different effects on the Amazon marketplace. 


It has been identified that a GTIN exemption on Amazon can offer more flexibility in the product listing process when you have a limited production run or make frequent changes in your product labeling or packaging. 

Improved Customer Experience

It has been found that GTINs are used to reduce the risk of duplicate product listings and match products to the correct listing. In some cases, it has been identified that assigning GTINs to each product can result in customer confusion and incorrect matching. Applying for the GTIN exemption can help to ensure the correct listing of your product, which helps to improve customer experience. 

An Amazon seller can benefit from applying for a GTIN exemption on the marketplace. It can reduce competition, save time and money, provide flexibility in the listing process, provide a broader range of listed products, and improve customer experience. 

How To Apply For An Amazon GTIN Exemption?

If you are an Amazon seller and do not acquire a GTIN for your selling product, then you can apply for the GTIN exemption Amazon. You must follow the following essential steps to request an Amazon GTIN exemption. 

Determine The Eligibility Of Your Product For A GTIN Exemption

Amazon marketplace needs a GTIN for most of its selling products, but some products are exceptions. It may include specific product categories (music, books, etc.), products without a standard identifier, and custom-made products. If you want to know whether your product qualifies for GTIN exemptions, you must check on the Amazon Help Center.

Provide Product Information 

You may require giving product information, including its manufacturer, brand name, and product category, when your product is eligible for the GTIN exemptions. Moreover, you may need to offer a product identifier, like a catalog number or an MPN (manufacturer part number). 

Apply For A GTIN Exemption

You must visit the Amazon Seller Central website to apply for the GTIN exemptions and choose "add a product." You must select your product category and click on the GTIN exemption. After that, you must give the essential product information and submit your request. 

Wait For Approval

After sending the request for GTIN exemption, you need to wait for approval. Amazon marketplace will thoroughly review your request and determine whether your product is eligible or not for the exemption. Sometimes, the request needs to be approved by Amazon, so you may require additional product information to support your request to obtain the FTIN of your listed product. 

If the request is approved, then Amazon will give you a unique identifier that you can use to sell your product. 

Update Your Product Listing

After receiving your GTIN exemption, you may require to update your Amazon product listing to give a new identifier. You must visit the Amazon Seller Central website and choose "Manage Inventory." Here, you will get the listed product, and you have to select the edit option, where you can update the relevant information related to the product to give a new identifier. The next step is to save your changes. 

Steps To Build Your New Product Listing After Approval

When Amazon approves your request for GTIN exemption, you can generate a new product listing. If you want to develop a new product listing, follow the steps. 

Visit the Amazon Seller Central website

The first step for generating a new listing for your product is visiting the Amazon seller central website. Here, you need to log in to your account and go to the Inventory tab to choose the option "Add a Product."

Select The Product Category

The next step is to choose the appropriate product category. You need to ensure that your selected category is easier for your customers to find your product.  

Enter Product Information

You must add product information, including product images, brands, descriptions, and titles. You need to ensure that your product has detailed and accurate information to help customers to make informed buying decisions. 

Enter Pricing Information

You need to set the product pricing and select the appropriate shipping options. After that, you need to consider the prices and the cost of the goods your competitors sell while setting your price for your product. 

Enter Product Identifiers

After the approval of the GTIN exemption on Amazon, you need to enter the unique identifier for your product, such as the EAN or the UPC. 

Submit The Product Listing

After giving all the necessary information related to your product, you need to submit the product listing for review. Amazon marketplace will review your product listing to make sure your product listing meets the requirements and guidelines of Amazon. 

Optimize The Product Listing

After the approval of your product listing, you can optimize it to attract more customers and improve its visibility. It may include adding keywords to the product description and title, soliciting customer reviews, and using high-quality images. 

It has been found that generating a new product listing on Amazon can be a daunting and complex process, and many factors are responsible for impacting your success. Hence, it is always recommended that Amazon sellers research and understand the guidelines and policies provided by Amazon marketplace before generating their product listings. 

Moreover, you need to monitor and track your product listing regularly to ensure it makes sales and performs well. In this way, an Amazon seller can succeed by focusing on a solid marketing strategy and a well-optimized listing. 


All in all, filing for GTIN exemption is a powerful tool that can help online sellers save time and remain compliant with Amazon's policies. But doing this is also a complex task that requires specialized knowledge. Now you understand the criteria involved, as well as helpful tips to ensure you get it right! Keeping track of these ever-changing regulations can be a challenge, but fortunately, there are solutions to streamline the process. Ensigning yourself with the right resources and having someone who knows what they're doing by your side will be the key to success when selling on Amazon. If you need professional help handling the complexities of selling on Amazon – don't forget to contact Simpl!

Recommended: SKU Vs. UPC: What is the Difference?

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