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May 26, 2021

Essential Shopify Pricing Strategies to Follow

It is vital to understand that choosing the correct prices is essential since it is considered a balancing act. For example, if you choose a low cost for any product, the sales margin will increase. However, you might not notice any significant profits. Alternatively, if you choose a high price, you will face fewer sales and price out.


The reason behind this is the budget-conscious customers will not show interest in your products. As a result, you might lose a significant amount of market share. Therefore, just like every small business, you have to do some essential homework.


Retailers have to work on revenue goals, business, and production, competitor pricing, etc. Still, quoting a new price for any new product or just an existing product line is not pure math. The reason behind this is numbers react logically. In contrast, humans behave in a complex manner.


SIGNIFICANCE OF SHOPIFY PRICING STRATEGIES

This is primarily the calculation you use to set the retail prices of your products that you are selling. Although the Shopify sellers do not have to follow the marketplace guidelines; however, you have to profit.


In case the prices are not comparable with the competition, your potential customers would not convert. Moreover, if the prices do not provide the exact value like the online marketplaces, your customers will switch.


Therefore, before you jump to the Shopify pricing strategies, make sure to adopt such a strategy that you can afford. Ensure the product costs that include product cost that provides for supplier fees, freight forward costs, and the shipping cost.

Shopify cost is also necessary to consider, including store fee, developer fee, Shopify plugins, etc. Here are a few pricing strategies that you must diligently follow.


Premium pricing

It involves product pricing that is more than your competitors. Different brands mainly use such pricing strategies for marketing purposes. Premium pricing helps in brand marketing, which results in prestigious, luxurious as well as exclusive.


For example, you are paying high prices for Starbucks coffee, although they are not the best. However, people agree to pay a high price since they always try to balance high prices with the best quality.


Although the strategy involves various risks, you can get a high profit if you follow the process correctly.

Related article: How to Set up Shopify Calculated Shipping


Retail pricing

Retail pricing is yet another common pricing strategy that involves markup percentage depending on the product you sell. When keystone pricing creates a too high or low figure for the target audience, this strategy is used.


The most significant advantage of using this strategy is, you have complete control over the final product price. However, it has a downside too. If the product prices doubles, the keystone pricing can lead to overpricing. Also, it becomes difficult to find out the correct markup for applying.


Therefore, these are a few effective Shopify pricing strategies. Pricing products is quite tricky. However, following these strategies, it becomes easy to price the products.

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